Assignment
Print Your Cause, a non-profit organization that raises money for various charities and causes, sought to revamp its outdated website that lacked appeal and resulted in low user engagement and reduced sales. Magnet took on the challenge of designing and developing a new website that would improve user experience, increase conversions, and enhance organic search engine rankings.
Scope
- Branding
- SEO/SEM
- UI/UX design
- Full-stack development
- Growth marketing
Approach
To achieve these goals, Magnet embarked on an in-depth discovery process to understand the client's business, audience, and goals. The team conducted interviews with key stakeholders, analyzed competitor websites, and gathered data on user behavior. They conducted extensive research into the latest web design trends, best practices, and user preferences, and performed a comprehensive SEO audit, identifying areas for optimization and developing a comprehensive SEO strategy. They also worked with the client to refine their value proposition, identified the key selling points of their product and developed a messaging strategy to communicate them effectively.
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Implementation
Magnet collaborated with the client to develop compelling content that conveyed the brand's unique value proposition and aligned with their overall messaging strategy. The team then created mood boards that visualized the brand's aesthetic, tone, and overall look and feel. They used storyboarding to create a visual narrative that communicated the brand's value proposition and key selling points.
The team created wireframes to design the website's layout, user flow, and functionality, and then designed the website's user interface, incorporating the brand's aesthetic and messaging strategy into the design. They also created custom graphic design and illustrations to enhance the website's visual appeal and communicate the brand's key messages. Magnet incorporated motion design elements to enhance user engagement and create a dynamic and visually appealing website. Finally, Magnet authored a design system that ensured brand consistency and allowed for easy scalability and updates to the website.
Technologies
Outcome
The new website launch was a resounding success, with a sleek and modern design that improved user engagement and increased conversions. The improved SEO strategy and content optimization resulted in higher organic search engine rankings, which further increased traffic and sales. Overall, the project resulted in increased customer retention, improved sales, and a stronger online presence for Print Your Cause.
Kind words
"Magnet helped us rebrand our business and delivered a beautiful website. Their design quality and knowledge of the most modern tech was first-class."
Adam Hickey
Owner
Print Your Cause
