We started with in-depth workshops to uncover Three Sixty’s differentiators — from their proximity and relationships with Kroger’s leadership to their employee-ownership advantage. We audited competitor sites and retail service providers, identifying opportunities to present Three Sixty as the premier choice for brands looking to succeed at Kroger.

Our content strategy emphasized clarity and credibility, structuring the site so prospects could easily move from high-level capabilities into detailed service pages covering category management, space optimization, analytics, and execution. The design language blended corporate polish with retail energy, ensuring the brand felt both strategic and approachable.

We designed and developed the new site in Webflow, enabling the Three Sixty team to manage and update content without developer intervention. Key improvements included:

• A refined, modern design aligned with their brand identity and retail leadership position.
• Clear, conversion-focused page layouts that guide visitors from capabilities to contact.
• Modular CMS collections for services, industries, and insights, allowing easy future growth.
• SEO-optimized copywriting aligned to retail and category management search intent.
• Performance optimizations to ensure fast load times for a wide range of users and devices.
• Integrated analytics and tracking for form submissions, downloads, and engagement.

The redesigned website positions Three Sixty Merchandise as the go-to partner for brands navigating Kroger’s competitive retail environment. The site now clearly communicates their expertise, services, and unique employee-ownership advantage, while giving prospects a frictionless path to connect. Early engagement metrics show visitors spending more time on key service pages and submitting more inquiries, turning the website into a strategic growth asset for the company.