CVG
Seamless automotive ecommerce for a Nasdaq traded corporation

Assignment

Aftermarket Truck Parts, a subsidiary of CVG, was looking to make a significant impact on the automotive ecommerce market with their extensive range of truck parts. The challenge was to create a comprehensive strategy, including market research, content planning, search optimization, and seamless ecommerce functionality. Magnet was ready to deliver a tailored solution that would drive success and customer satisfaction.

Approach

Our team spent over 12 months meticulously crafting a strategy for Aftermarket Truck Parts. We kicked off with an extensive discovery phase, conducting in-depth market research and analyzing industry trends to pinpoint opportunities for growth and differentiation. By engaging in deep discussions with the client, we gained a clear understanding of their product range and desired functionalities, ensuring our approach was tailored to their specific needs.

Implementation

With a solid foundation in place, we focused on creating a visually appealing and intuitive user experience, incorporating a seamless navigation system and efficient search capabilities. Our team designed and developed an ecommerce platform that catered to the needs of both casual and professional users, making it easy for customers to find, compare, and purchase the products they needed.

Throughout the development process, we paid close attention to SEO best practices and content planning, ensuring that the platform was optimized for search engines and attracted high-quality, targeted traffic.

Outcome

The Aftermarket Truck Parts ecommerce platform is now live, providing an accessible and efficient online shopping experience for customers seeking quality truck parts. The fresh e-commerce platform substantially amplified Aftermarket Truck Parts' online visibility and accessibility.

Our SEO strategies yielded a remarkable growth in organic traffic and visibility over a span of five months, with impressions soaring by approximately 3133% and organic clicks escalating by around 747%. In addition, we were able to swiftly rank the site within the top 10 for the targeted "Aftermarket Truck Parts" keyword. This transformation not only elevated the site's user experience but also firmly positioned Aftermarket Truck Parts as a dependable online retailer in the truck parts market. CVG, the holding company behind Aftermarket Truck Parts, has expressed great satisfaction with our work, paving the way for a successful partnership and ongoing collaboration.

Technologies

We used the following technologies on this project to ensure reliability and performance at every step, accounting for future platform stability and developer support, uptime and reliability ratings and a host of other factors. Read more about the technologies

Kind words

"We have a much more targeted website, and we are starting to get leads from our website. The Magnet web design agency is agile, flexible, positive attitude, and provide guidance every step of the way."

Minja Zahirovic

Executive

CVG