"We have a much more targeted website, and we are starting to get leads from our website. The Magnet web design agency is agile, flexible, positive attitude, and provide guidance every step of the way."
Minja Zahirovic
CVG
Case Studies
CVG
Seamless automotive ecommerce for a Nasdaq traded corporation
Ecommerce website
Assignment
Aftermarket Truck Parts, a subsidiary of CVG, was looking to make a significant impact on the automotive ecommerce market with their extensive range of truck parts. The challenge was to create a comprehensive strategy, including market research, content planning, search optimization, and seamless ecommerce functionality. Magnet was ready to deliver a tailored solution that would drive success and customer satisfaction.
Scope
- Ecommerce Platform Development
- Market Research
- SEO and Content Planning
- UI/UX Design
- Full-Stack Development
Approach
Our team spent over 12 months meticulously crafting a strategy for Aftermarket Truck Parts. We kicked off with an extensive discovery phase, conducting in-depth market research and analyzing industry trends to pinpoint opportunities for growth and differentiation. By engaging in deep discussions with the client, we gained a clear understanding of their product range and desired functionalities, ensuring our approach was tailored to their specific needs.
Implementation
With a solid foundation in place, we focused on creating a visually appealing and intuitive user experience, incorporating a seamless navigation system and efficient search capabilities. Our team designed and developed an ecommerce platform that catered to the needs of both casual and professional users, making it easy for customers to find, compare, and purchase the products they needed.
Throughout the development process, we paid close attention to SEO best practices and content planning, ensuring that the platform was optimized for search engines and attracted high-quality, targeted traffic.
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Outcome
The Aftermarket Truck Parts ecommerce platform is now live, providing an accessible and efficient online shopping experience for customers seeking quality truck parts. The fresh e-commerce platform substantially amplified Aftermarket Truck Parts' online visibility and accessibility.
Our SEO strategies yielded a remarkable growth in organic traffic and visibility over a span of five months, with impressions soaring by approximately 3133% and organic clicks escalating by around 747%. In addition, we were able to swiftly rank the site within the top 10 for the targeted "Aftermarket Truck Parts" keyword. This transformation not only elevated the site's user experience but also firmly positioned Aftermarket Truck Parts as a dependable online retailer in the truck parts market. CVG, the holding company behind Aftermarket Truck Parts, has expressed great satisfaction with our work, paving the way for a successful partnership and ongoing collaboration.
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Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Search Optimization
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Paid Advertising
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.