Commercial Vehicle Group
Assignment
Aftermarket Truck Parts, a subsidiary of CVG, was looking to make a significant impact on the automotive ecommerce market with their extensive range of truck parts. The challenge was to create a comprehensive strategy, including market research, content planning, search optimization, and seamless ecommerce functionality. Magnet was ready to deliver a tailored solution that would drive success and customer satisfaction.
Scope
- Ecommerce Platform Development
- Market Research
- SEO and Content Planning
- UI/UX Design
- Full-Stack Development
Approach
Our team spent over 12 months meticulously crafting a strategy for Aftermarket Truck Parts. We kicked off with an extensive discovery phase, conducting in-depth market research and analyzing industry trends to pinpoint opportunities for growth and differentiation. By engaging in deep discussions with the client, we gained a clear understanding of their product range and desired functionalities, ensuring our approach was tailored to their specific needs.
Implementation
With a solid foundation in place, we focused on creating a visually appealing and intuitive user experience, incorporating a seamless navigation system and efficient search capabilities. Our team designed and developed an ecommerce platform that catered to the needs of both casual and professional users, making it easy for customers to find, compare, and purchase the products they needed.
Throughout the development process, we paid close attention to SEO best practices and content planning, ensuring that the platform was optimized for search engines and attracted high-quality, targeted traffic.
Outcome
The Aftermarket Truck Parts ecommerce platform is now live, providing an accessible and efficient online shopping experience for customers seeking quality truck parts. The store is projected to experience significant growth, thanks to the deep strategy and attention to detail that went into its creation. CVG, the holding company behind Aftermarket Truck Parts, has expressed great satisfaction with our work, paving the way for a successful partnership and ongoing collaboration.
If you’re looking for a web agency to help drive your success, contact Magnet and we’ll get started.
Kind words
"We have a much more targeted website, and we are starting to get leads from our website. The Magnet web design agency is agile, flexible, positive attitude, and provide guidance every step of the way."
Minja Zahirovic
Executive
Commercial Vehicle Group
