Vitis Technologies
Case Studies
Vitis Technologies
Transforming Vitis Technologies’ Website into a Strategic Growth Platform
Assignment
Vitis Technologies, a leading managed services provider delivering comprehensive IT, cybersecurity, and collaboration solutions to small- and mid-sized businesses, partnered with Magnet to completely reimagine their website. Their previous site didn’t reflect the breadth of their services, the credibility of their certifications, or the high-touch support their team is known for. The new site needed to communicate technical expertise, emphasize security and reliability, and serve as a more effective lead-generation platform for their sales team.
Scope
- Website strategy and content planning
- UX/UI design
- Webflow development
- On-page SEO
- Performance optimization
- Conversion-focused architecture
- Analytics and lead tracking setup
Approach
We began with stakeholder interviews to understand Vitis’ differentiators — from their industry-leading response times to their certified team of specialists. We reviewed competitive MSP sites across the region, identifying opportunities to differentiate with a cleaner, more confident design and content approach.
Our content strategy focused on helping prospects quickly understand the value of partnering with Vitis: reduced downtime, strengthened security, improved productivity, and predictable IT costs. We also developed a clear service architecture so users could easily navigate from high-level overviews into detailed solution pages.
Implementation
We designed and developed the new site in Webflow, giving Vitis a flexible, easy-to-manage CMS. Key improvements included:
- A refreshed visual system projecting professionalism, approachability, and technical credibility.
- A modular CMS structure allowing the Vitis team to easily update service pages, industry content, and case studies without developer help.
- SEO-optimized copywriting aligned to high-intent MSP search terms.
- Optimized site performance to improve load speed and Core Web Vitals.
- Integrated analytics and conversion tracking to measure lead generation effectiveness.
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Outcome
The new site positions Vitis as a top-tier MSP for Midwest businesses. Engagement improved across service and contact pages, bounce rates dropped, and the internal team can now easily manage and expand content. With a scalable CMS, elevated design, and strategic messaging, Vitis’ website is now a growth asset — communicating the same reliability and expertise online that their team delivers in person.
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Website Development
Optimize for the right eyeballs with an engaging visual website experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Paid Media
Creative PPC messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.
Search Marketing
Proven SEO tactics and content marketing strategies to boost engagement and lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Outbound
Build a finely tuned cross-platform sales machine using best-in-class AI-assisted tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.