We began with stakeholder interviews to understand Vitis’ differentiators — from their industry-leading response times to their certified team of specialists. We reviewed competitive MSP sites across the region, identifying opportunities to differentiate with a cleaner, more confident design and content approach.

Our content strategy focused on helping prospects quickly understand the value of partnering with Vitis: reduced downtime, strengthened security, improved productivity, and predictable IT costs. We also developed a clear service architecture so users could easily navigate from high-level overviews into detailed solution pages.

We designed and developed the new site in Webflow, giving Vitis a flexible, easy-to-manage CMS. Key improvements included:

• A refreshed visual system projecting professionalism, approachability, and technical credibility.
• A modular CMS structure allowing the Vitis team to easily update service pages, industry content, and case studies without developer help.
• SEO-optimized copywriting aligned to high-intent MSP search terms.
• Optimized site performance to improve load speed and Core Web Vitals.
• Integrated analytics and conversion tracking to measure lead generation effectiveness.

The new site positions Vitis as a top-tier MSP for Midwest businesses. Engagement improved across service and contact pages, bounce rates dropped, and the internal team can now easily manage and expand content. With a scalable CMS, elevated design, and strategic messaging, Vitis’ website is now a growth asset — communicating the same reliability and expertise online that their team delivers in person.