Board Game Tables
A beautiful, engaging e-commerce experience for a popular board game company

Assignment

Board Game Tables (BGT) is a US-based company that designs and manufactures high-quality gaming tables. The client came to Magnet with a business problem that they were experiencing declining customer retention and sales despite their high-quality products. BGT realized that their website was outdated, and it lacked the features that customers expect from an eCommerce website. They understood that they needed a new website that could better showcase their products, improve the user experience, and increase sales. Magnet's challenge was to design and develop a new website that could improve customer retention, increase sales, and help the company stand out from its competitors.

Approach

Magnet's approach to designing and developing a new website for BGT involved several steps. They conducted meetings with BGT's management team to understand the company's goals and objectives. Magnet performed extensive research on BGT's competitors, target audience, and market trends. They also conducted an SEO audit and developed a content strategy and a value proposition that focused on BGT's unique selling proposition.

Implementation

Magnet's implementation of the new website for BGT involved various steps. They created compelling product descriptions, moodboards, storyboards, wireframes, user interface designs, custom graphics, illustrations, and motion design elements. They also created a design system that standardized the website's design elements.

Outcome

Technologies

We used the following technologies on this project to ensure reliability and performance at every step, accounting for future platform stability and developer support, uptime and reliability ratings and a host of other factors. Read more about the technologies

Kind words

Board Game Tables