Board Game Tables
Case Studies
Board Game Tables
A beautiful, engaging e-commerce experience for a popular board game company
Assignment
Board Game Tables (BGT) is a US-based company that designs and manufactures high-quality gaming tables. The client came to Magnet with a business problem that they were experiencing declining customer retention and sales despite their high-quality products. BGT realized that their website was outdated, and it lacked the features that customers expect from an eCommerce website. They understood that they needed a new website that could better showcase their products, improve the user experience, and increase sales. Magnet's challenge was to design and develop a new website that could improve customer retention, increase sales, and help the company stand out from its competitors.
Scope
- SEO/SEM
- UI/UX design
- Full-stack development
- Growth marketing
Approach
Magnet's approach to designing and developing a new website for BGT involved several steps. They conducted meetings with BGT's management team to understand the company's goals and objectives. Magnet performed extensive research on BGT's competitors, target audience, and market trends. They also conducted an SEO audit and developed a content strategy and a value proposition that focused on BGT's unique selling proposition.
Implementation
Magnet's implementation of the new website for BGT involved various steps. They created compelling product descriptions, moodboards, storyboards, wireframes, user interface designs, custom graphics, illustrations, and motion design elements. They also created a design system that standardized the website's design elements.
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Outcome
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Search Optimization
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Paid Advertising
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.