Enthusiast Auto
Case Studies
Enthusiast Auto
A premium digital presence for Cincinnati's premier BMW M-series specialists
Assignment
Enthusiast Auto Group (EAG), renowned for their unparalleled expertise in BMW M-series vehicles, sought to elevate their digital presence to match the premium nature of their services. As Cincinnati's leading specialist in rare and collectible BMW M vehicles, they needed a website that would not only showcase their inventory but also communicate their deep technical expertise and commitment to excellence. The existing website failed to capture the sophistication of their brand and the exceptional quality of their restoration and service work.
Scope
- Brand strategy refinement
- User experience design
- Inventory management system
- Full-stack development
Approach
Our team began by immersing ourselves in EAG's world, spending time at their facility to understand their meticulous approach to vehicle restoration and sales. We conducted extensive interviews with their master technicians, sales team, and long-time clients to grasp the full spectrum of user needs. This research revealed that potential buyers weren't just looking for vehicles – they were seeking assurance of authenticity, detailed documentation, and evidence of EAG's renowned attention to detail.
Implementation
We developed a comprehensive digital strategy that would mirror the precision and excellence found in every aspect of EAG's physical operations. Our design approach focused on creating an interface that would feel as refined and purposeful as the vehicles themselves, with careful attention to typography, spacing, and interaction design that echoed BMW's own design philosophy.
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Outcome
Since launch, the new website has delivered remarkable results:
- 47% increase in qualified leads
- 35% increase in average time spent on vehicle detail pages
- 68% improvement in mobile user engagement
- 52% reduction in bounce rate
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Search Optimization
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Paid Advertising
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.