We kicked off the project by thoroughly understanding the Florence Y'alls brand, their target audience, and the desired user experience. With this insight, we crafted a UI/UX design that embodied the team's energy and enthusiasm while ensuring a seamless and enjoyable browsing experience for fans.
Utilizing the Jamstack architecture, we developed a high-performance and secure website, incorporating static site generation and serverless functions for optimal performance and scalability. We integrated the website with Shopify, creating a seamless ecommerce experience for fans to purchase merchandise and tickets.
To provide real-time information on division leaderboards and other game data, we integrated the website with relevant APIs, ensuring fans always had access to the latest information.