Building a vibrant and engaging Jamstack website for a local baseball teamBuilding a vibrant and engaging Jamstack website for a local baseball teamBuilding a vibrant and engaging Jamstack website for a local baseball team
Case Studies

Florence Yalls

Building a vibrant and engaging Jamstack website for a local baseball team

Assignment

The Florence Y'alls, a popular local baseball team based in Kentucky, approached us with the challenge of creating a vibrant and engaging website that would not only showcase their team spirit but also provide a seamless user experience for their fans. The website needed to include a Shopify store for merchandise and ticket sales, an API integration for division leaderboards, and a fully editable content management system built using configurable components.

Scope

  • UI/UX Design
  • Jamstack Development
  • Ecommerce Development
  • SEO/SEM Services

Approach

We kicked off the project by thoroughly understanding the Florence Y'alls brand, their target audience, and the desired user experience. With this insight, we crafted a UI/UX design that embodied the team's energy and enthusiasm while ensuring a seamless and enjoyable browsing experience for fans.

Utilizing the Jamstack architecture, we developed a high-performance and secure website, incorporating static site generation and serverless functions for optimal performance and scalability. We integrated the website with Shopify, creating a seamless ecommerce experience for fans to purchase merchandise and tickets.

To provide real-time information on division leaderboards and other game data, we integrated the website with relevant APIs, ensuring fans always had access to the latest information.

Implementation

We built a fully editable content management system using configurable components, allowing the Florence Y'alls team to manage and update their website with ease. The website featured upcoming game schedules, player rosters, and ticket purchasing options, catering to the needs of fans and providing an immersive online experience.

Throughout the development process, we collaborated closely with the Florence Y'alls team to ensure the website met their requirements and aligned with their brand vision.

Outcome

The final result was a vibrant, engaging, and high-performance Jamstack website that captured the spirit of the Florence Y'alls and provided a seamless user experience for their fans. The integrated Shopify store for merchandise and ticket sales, along with real-time division leaderboards and customizable components, created a dynamic online presence that truly represented the team and its values.

The Florence Y'alls website not only strengthened their connection with their fan base but also elevated their online presence, contributing to the overall success and growth of the team.

Kind words

"We had the pleasure of working with Magnet and have nothing but great things to say! They were able to take our ideas and bring them to life in a speedy manner and we absolutely love how the final product turned out. They are very responsive and extremely enjoyable to work with. We highly recommend to anyone considering their services!"

David Delbello

Florence Yalls

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We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

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Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.

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One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).

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For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.