Case Study
/

Florence Yalls

Building a vibrant and engaging Jamstack website for a local baseball team

Assignment

The Florence Y'alls, a popular local baseball team based in Kentucky, approached us with the challenge of creating a vibrant and engaging website that would not only showcase their team spirit but also provide a seamless user experience for their fans. The website needed to include a Shopify store for merchandise and ticket sales, an API integration for division leaderboards, and a fully editable content management system built using configurable components.

Scope

  • UI/UX Design
  • Jamstack Development
  • Ecommerce Development
  • SEO/SEM Services

Approach

We kicked off the project by thoroughly understanding the Florence Y'alls brand, their target audience, and the desired user experience. With this insight, we crafted a UI/UX design that embodied the team's energy and enthusiasm while ensuring a seamless and enjoyable browsing experience for fans.

Utilizing the Jamstack architecture, we developed a high-performance and secure website, incorporating static site generation and serverless functions for optimal performance and scalability. We integrated the website with Shopify, creating a seamless ecommerce experience for fans to purchase merchandise and tickets.

To provide real-time information on division leaderboards and other game data, we integrated the website with relevant APIs, ensuring fans always had access to the latest information.

Implementation

We built a fully editable content management system using configurable components, allowing the Florence Y'alls team to manage and update their website with ease. The website featured upcoming game schedules, player rosters, and ticket purchasing options, catering to the needs of fans and providing an immersive online experience.

Throughout the development process, we collaborated closely with the Florence Y'alls team to ensure the website met their requirements and aligned with their brand vision.

Outcome

The final result was a vibrant, engaging, and high-performance Jamstack website that captured the spirit of the Florence Y'alls and provided a seamless user experience for their fans. The integrated Shopify store for merchandise and ticket sales, along with real-time division leaderboards and customizable components, created a dynamic online presence that truly represented the team and its values.

The Florence Y'alls website not only strengthened their connection with their fan base but also elevated their online presence, contributing to the overall success and growth of the team.

Kind words

"We had the pleasure of working with Magnet and have nothing but great things to say! They were able to take our ideas and bring them to life in a speedy manner and we absolutely love how the final product turned out. They are very responsive and extremely enjoyable to work with. We highly recommend to anyone considering their services!"

David Delbello

Florence Yalls

Work

See more examples of our case studies

Solutions

All things considered to drive exponential growth

Clarify your story and stand out in the market with advanced strategic precision.
Brand Strategy & Positioning
Value Proposition Design
Messaging Architecture
Visual Identity Systems
Brand Guidelines
Design frictionless digital journeys that consistently convert higher-quality buyers.
UX Architecture & User Journeys
High-Fidelity Interface Design
Full-Stack Web Development
CMS Architecture & Integrations
CRO, Performance, Security & QA
Technical SEO Foundations
Keyword & Intent Mapping
Content Strategy & Production
On-Page & Structural Optimization
Authority Development & Digital PR
Build fast, scalable search systems that reliably power sustainable long-term growth.
Channel & Funnel Strategy
Audience & Intent Mapping
Campaign Build & Launch
Continuous Optimization & Scaling
Performance Reporting
Increase qualified demand through highly targeted, high-intent acquisition campaigns.

Social Media

Content Strategy
Creative Production
Channel Management & Scheduling
Community Engagement
Performance Reporting & Iteration
Create meaningful content that engages and builds authority.

Outbound

ICP Research & List Development
Offer & Messaging Frameworks
Multi-Channel Sequencing
Deliverability & Infrastructure
Optimization & Pipeline Intelligence
Activate outbound channels that generate a predictable pipeline.