Pay per click advertising

Get help from an expert PPC management company
Lower CAC.

If you don't know what you're doing, pay-per-click (PPC) advertisements can seem pretty scary. We wish we could tell you otherwise - but the unfortunate truth is that improper PPC ad management can not only stagnate crucial leads and customers, but you could also be throwing advertising money straight out the window.

Here’s the good news. When it's done right (which is the only way we do it), PPC advertising is one of the best solutions for companies that require fast and consistent lead generation.

A well-managed PPC campaign delivers targeted traffic and high-quality leads, letting you pass your competition with ease. At Magnet, our expert PPC management services help you make the most of your digital marketing budget. The best part? We handle all of the scary stuff for you. Ready to start turning clicks into profit?
"We have a much more targeted website, and we are starting to get leads from our website. They are agile, flexible, positive attitude, and provide guidance every step of the way."

Minja Zahirovic
Commercial Vehicles Group

SEO Breakdown

SEO 101

SEO: how does it work?

SEO (Search Engine Optimization) boosts your website's ranking on search engine results pages (SERPs). Higher rankings mean more visibility and clicks. Achieving this requires ongoing optimization of your content and site elements to satisfy traditional search engines, generative AI platforms, and your human visitors.

Search engines rank pages using complex algorithms—including generative and retrieval-augmented (RAG) engines—to assess relevance and authority based on content, structure, and links.

In total, ranking engines uses more than 200 signals to rank search results.

Technical SEO

To outshine your competition, your site's content must cover topics and capture keywords that resonate with your target audience. Our SEO specialists and content masters craft compelling and semantically optimized content that helps your site stand out in search and generative results while compelling your audience to take action.

On-page SEO

Your website’s backbone—it ensures each element on your site is aligned with both search engine expectations and user intent. From meticulously optimized title tags and meta descriptions to strategically placed keywords and internal linking, every component is fine-tuned for maximum visibility. Our approach prioritizes clarity, relevance, and engagement, turning visitors into customers while boosting your search rankings.

Off-page SEO

Relationships are everything. While on-page SEO focuses on optimizing content and structure of your own site, off-page SEO is all about building your website's reputation outside of your own domain. Your SEO success hinges on the connections your site has with other reputable websites and directories, and our team helps you cultivate these valuable links - propelling your online presence to new heights.

SEO Expertise

How we deliver SEO that resonates with your audience
Local SEO

Local SEO

Local Visibility - Google Business Profile - Local Listings

Our comprehensive local SEO services enhance your visibility in geographic-specific searches through strategic Google Business Profile optimization, citation management, and reputation building to drive qualified local traffic to your business.

Off-Site SEO

Off-Site SEO

Backlinks - Collaborations - Engagement

Our comprehensive off page SEO services build sustainable domain authority through strategic link acquisition, digital PR, content promotion, and brand mention strategies that enhance your search visibility and drive qualified traffic.

Technical SEO

Technical SEO

Auditing - On-Page SEO - Optimization

We specialize in technical SEO, from comprehensive website audits and on-page optimization to implementing technical improvements, enhancing search engine visibility and user experience.

Why Magnet for SEO

Why our professional SEO services stand out

We understand that behind every search query is a real person with unique needs and desires. Our approach to SEO combines human experience and intuition to craft content that genuinely resonates with your target audience.

Enhanced data analysis

Our team harnesses the power of advanced data analysis to identify trends and opportunities that drive measurable results. By continuously refining our strategies based on data insights, we ensure your business remains ahead of the curve.

User experience-focused content

We believe that a seamless user experience is key to fostering meaningful engagement. We place content quality and relevance at the forefront of our strategies, ensuring your message resonates and connects.

Expertise in RAG Engine Optimization

Our specialists excel in optimizing content for retrieval-augmented generation (RAG) systems, ensuring your brand remains discoverable as search evolves. By structuring content for AI-driven retrieval, we help your business stand out clearly and confidently.

Strategic Semantic SEO

We employ sophisticated semantic SEO techniques to align your content precisely with your audience’s intent and natural search behavior. By deeply understanding the nuances behind user queries, we ensure your content consistently ranks and resonates.

Adaptive SEO Strategies

Our proactive SEO approach swiftly adapts to algorithm shifts, market changes, and evolving search trends. This agile methodology allows us to anticipate challenges and capitalize on opportunities, keeping your business strategically ahead.

Pioneer Generative AI Optimization

We lead the industry in optimizing content specifically for generative AI search engines. By mastering the principles behind AI-generated results, we position your brand prominently across emerging platforms, capturing traffic others miss.

First place search engine ranking with Magnet

Rank Higher

Google search ranking results

Magnet’s professional SEO services

Optimizing your website for search or AI engines can be a daunting task. That’s why our team of experts will work with you to develop a customized SEO and organic growth strategy that will help you rank higher in search results and be featured in generative answers, drive more traffic to your website, and ultimately - increase your revenue.

Whether you're a small business looking to attract more local customers or a large enterprise aiming to dominate your industry, our professional SEO services can help you achieve your goals.

Contact us today and let us help you take your online presence to the next level!

SEO Case Studies

Real Results from Relentless Optimization

Our case studies show how we’ve helped ambitious brands dominate their niche, outrank competitors, and turn search visibility into meaningful revenue.

View all case studies
A 200% ROI just 3 days after website relaunch
Commonwealth Inc
Marketing website
A premium digital presence for Cincinnati's premier BMW M-series specialists
Enthusiast Auto
Ecommerce website
A modern interface redesign for America's open legal research platform
Court Listener
Custom software
Revitalizing a household brand's digital presence
O'Keeffe's
Ecommerce website
An exciting visual experience with integrated memberships for a startup BJJ gym
Bendu Academy
Ecommerce website
A cutting-edge digital banking platform for a century-old institution
Windward Bank
Marketing website
An electrifying new brand and website for a cutting-edge electrical automotive company
Voltic
Marketing website
Building a vibrant and engaging Jamstack website for a local baseball team
Florence Yalls
Marketing website
An eyesight charity foundation website for a global eyewear brand
Luxottica
Marketing website
Exciting organic curves and shapes for a growing grocery delivery company
The Grocery Runners
Marketing website
A multi-league recreational sports platform for Gotham Soccer
Gotham Soccer
Ecommerce website
Seamless automotive ecommerce for a Nasdaq traded corporation
CVG
Ecommerce website
A fresh look for an established Cincinnati law firm
Katz Teller
Marketing website
An artistic therapy brand and web application for processing and integrating emotions
Process Quickly
Custom software
A beautiful, engaging e-commerce experience for a popular board game company
Board Game Tables
Ecommerce website
A better sales website for a charitable printing company
Print Your Cause
Marketing website
A franchise website platform for a professional services company
TruBlue House Care
Marketing website
A bespoke auction platform for a thoroughbred horse trading startup
Wanamakers
Ecommerce website
A creative expression for a full-service franchise and retail marketing agency
Brandience
Marketing website
Annotations and assignment software for the humanities classroom
UCLA
Custom software
"The experts at Magnet are incredible! My partners and I found them online after extensive research. I’m so glad we decided to go with them. They’re extremely professional and dedicated to their jobs. I would highly recommend them to anyone."

Liza Hendriks
Inglis Digital USA

SEO Performance Marketing

Our roadmap to higher rankings and lower CAC

We pride ourselves on our expertise across all aspects of search engine optimization, with a focus on executing every part of the production with care and precision. From strategy to analytics to implementation and ongoing testing and improvements, we ensure your website is optimized at every level for improved rankings over time.

Accessible

Our web agency believes an inclusive internet is the way forward. Accessibility is considered throughout our process and we can help your website achieve ADA or WCAG compliance.

Performant

We optimize your website at every turn, ensuring that the code, content and all design decisions have a positive impact on performance, user experience and conversion rates.

Secure

We ensure the security of your website with encryption, multi-factor authentication, backup and restoration, regularly scheduled audits, updates and well-tested website code.

Insightful

Our strategy is fueled by data. Using analytics, A/B testing, and market research, we craft custom software that truly connects with your audience and stays ahead of industry trends.

Optimized

We meticulously fine-tune every aspect of your website for maximum impact and visibility. This ensures that your website not only looks good but also exceeds expectations.

Supported

Our training, documentation and support provide peace of mind. We keep you on track with comprehensive online website monitoring and robust reporting.
SEO FAQs

Some common SEO topics we get asked about

How does technical SEO fit within an overall SEO strategy?

Technical SEO serves as the foundation of a comprehensive SEO strategy, enabling content and authority-building efforts to reach their full potential. The relationship between technical, on-page, and off-site SEO resembles a pyramid where technical elements provide the base supporting all other optimization efforts.

Foundation Role

Technical SEO establishes the infrastructure necessary for search success:

  • Ensuring content accessibility for search engines
  • Providing clear site structure and information hierarchy
  • Enabling proper evaluation of content quality and relevance
  • Creating performance standards that enhance user engagement
  • Facilitating accurate measurement and attribution

Without this technical foundation, other SEO efforts face significant limitations. Even exceptional content and strong backlinks deliver limited value if technical barriers prevent proper crawling, indexing, or rendering.

Integration with Content Strategy

Technical SEO directly supports content effectiveness through:

  • Ensuring complete indexation of content investments
  • Enhancing content presentation and user experience
  • Providing structured data that clarifies content meaning
  • Supporting content organization and topical relevance
  • Enabling proper attribution of content value

Technical elements like schema markup, semantic HTML structure, and page speed directly influence how effectively your content connects with both search engines and users.

Amplification of Authority Signals

Technical optimization enhances the impact of authority-building efforts:

  • Efficient internal link structures distribute link equity
  • Proper canonicalization concentrates authority on preferred pages
  • Technical trust signals reinforce authority indicators
  • Site architecture effectively channels authority to priority pages
  • Proper handling of redirects preserves historical equity

These technical elements ensure maximum benefit from off-site SEO work by focusing authority where it delivers greatest impact.

Strategic Sequencing

In developing comprehensive SEO strategies, we typically recommend this sequence:

  1. Technical foundation establishment ensuring accessibility and performance
  2. Content optimization building on the technical framework
  3. Authority development amplifying established content
  4. Ongoing technical refinement supporting continued growth

This strategic approach ensures each phase builds upon a solid foundation, maximizing resource efficiency and results.

For established sites with existing content and authority, technical optimization often delivers the fastest returns by removing barriers limiting the performance of existing assets. For newer sites, technical implementation establishes the foundation for sustainable growth as content and authority develop.

Can you fix my Core Web Vitals and site speed issues as part of technical SEO?

Yes, Core Web Vitals optimization and site speed improvement represent core components of our technical SEO services. Our comprehensive approach addresses all aspects of performance optimization:

Core Web Vitals Enhancement

We systematically improve all Core Web Vitals metrics:

  • Largest Contentful Paint (LCP)
    • Critical rendering path optimization
    • Resource prioritization implementation
    • Image delivery optimization
    • Server response time improvement
    • Content delivery network implementation/optimization
  • First Input Delay (FID) / Interaction to Next Paint (INP)
    • JavaScript optimization and execution timing
    • Third-party script management
    • Main thread workload reduction
    • Resource loading prioritization
    • Event handling optimization
  • Cumulative Layout Shift (CLS)
    • Image and media dimension specification
    • Font loading optimization
    • Dynamic content handling improvement
    • Layout stability enhancement
    • Animation and transition optimization

Holistic Speed Optimization

Beyond Core Web Vitals, we address comprehensive speed factors:

  • Server Performance
    • TTFB (Time to First Byte) optimization
    • Server configuration enhancement
    • Database query optimization
    • Dynamic content caching implementation
    • HTTP/2 or HTTP/3 implementation
  • Resource Optimization
    • Image compression and format optimization
    • JavaScript bundling and minification
    • CSS optimization and critical CSS implementation
    • Font loading strategy enhancement
    • Asset caching configuration
  • Mobile-Specific Performance
    • Connection-aware resource loading
    • Mobile-optimized image delivery
    • Touch interaction optimization
    • Progressive enhancement implementation
    • Accelerated Mobile Pages assessment (when appropriate)

Our performance optimization process begins with detailed assessment using both lab and field data to identify specific limitations. We then develop targeted solutions addressing your particular performance challenges, followed by implementation support and ongoing measurement to ensure sustainable improvement.

This comprehensive approach typically delivers 30-70% performance improvements, significantly enhancing both user experience and search rankings.

Which technical SEO tools do you use and why?

We employ a comprehensive toolkit that combines industry-standard solutions with specialized systems for advanced technical analysis:

Crawling & Analysis Tools

  • Screaming Frog: Provides detailed crawl data and technical issue identification with highly customizable settings for specific technical requirements.
  • SEMrush: Offers enterprise-scale crawling capabilities for large websites with millions of pages, providing comprehensive technical analysis.
  • Ubersuggest: Delivers unique visualization of technical relationships, revealing structural issues in a more client-friendly manner.
  • Custom Python Crawlers: Our specialists develop purpose-built crawlers for unique technical environments or specific analysis requirements.

Performance Measurement

  • Google PageSpeed Insights: Provides Core Web Vitals assessment using both lab and field data to identify performance issues.
  • WebPageTest: Enables detailed performance analysis under various device and connection conditions for comprehensive speed optimization.
  • Lighthouse: Offers holistic performance, accessibility, and best practice evaluation for complete technical assessment.
  • Chrome DevTools: Allows in-depth analysis of rendering, network performance, and JavaScript execution for advanced troubleshooting.

Schema & Structured Data

  • Schema Markup Validator: Ensures technical accuracy of structured data implementation.
  • Rich Results Test: Validates eligibility for enhanced search features through proper technical implementation.
  • Schema Builder Tools: Facilitate complex structured data creation for technical teams.

These tools provide both broad technical coverage and specialized capability for specific technical challenges. By combining multiple systems with expert interpretation, we identify subtle technical patterns and opportunities that standard analysis would miss.

The specific tools deployed for your project depend on your particular technical environment, site scale, and specific challenges. Our technical team selects the most appropriate toolkit based on initial assessment of your requirements.

Do you offer technical SEO audits before starting a project?

Yes, we provide comprehensive technical SEO audits both as standalone services and as the initial phase of broader technical optimization projects:

Standalone Technical Audit

Our technical audit service includes:

  • Comprehensive crawl analysis and issue identification
  • Server log examination for crawl pattern insights
  • Page speed and Core Web Vitals assessment
  • Mobile optimization evaluation
  • Schema and structured data review
  • JavaScript rendering analysis
  • International implementation assessment (if relevant)
  • Technical competitive benchmarking
  • Prioritized recommendation roadmap

This standalone audit provides a clear technical assessment with actionable recommendations you can implement independently or with our support.

Project Foundation Audit

For clients beginning technical optimization engagements, we conduct an initial audit that:

  • Establishes current technical baseline
  • Identifies specific project scope requirements
  • Develops prioritized implementation plans
  • Creates measurement frameworks for success tracking
  • Establishes resource and timeline expectations

This foundation audit ensures both our team and yours share clear understanding of technical status and project requirements before implementation begins.

Audit Process and Deliverables

Our technical audit process typically spans 2-3 weeks and includes:

  • Initial discovery and objective setting
  • Comprehensive data collection and analysis
  • Expert interpretation and recommendation development
  • Clear documentation of findings and action items
  • Presentation and discussion of results

Deliverables include detailed technical documentation, prioritized recommendations, implementation guidance, and expected impact assessments. For complex enterprise sites, we provide additional sector-specific analysis addressing your particular technical environment.

How long does it take to see improvements from technical SEO?

Technical SEO improvements follow a typical timeline, though specific results vary based on site complexity and implementation scope:

Immediate Impacts (1-4 Weeks)

  • Page speed and Core Web Vitals improvements
  • Crawl error reductions
  • Initial indexation improvements for critical pages
  • User experience enhancements (measurable in analytics)
  • Structured data appearance in search results

Short-Term Results (1-3 Months)

  • Significant crawl efficiency improvements
  • Enhanced indexation across the site
  • Initial ranking improvements for technical-limited pages
  • Mobile experience benefits reflected in rankings
  • Increased visibility in search features

Medium-Term Outcomes (3-6 Months)

  • Substantial organic traffic increases
  • Significant ranking improvements across the site
  • Conversion rate enhancements from better experience
  • Comprehensive indexation improvements
  • Technical competitive advantage establishment

Long-Term Benefits (6+ Months)

  • Sustainable traffic growth patterns
  • Compounding benefits from technical foundation
  • Enhanced performance during algorithm updates
  • Improved launch efficiency for new content
  • Technical debt prevention through systematic processes

Several factors influence this timeline:

  • Site size and complexity
  • Severity of existing technical issues
  • Implementation speed and resource availability
  • Crawling frequency of your site by search engines
  • Competitive landscape and market dynamics

For enterprise websites, full realization of technical improvements may extend beyond these timeframes due to scale and complexity. However, these sites often see the most substantial absolute traffic gains from technical optimization.

Why is technical SEO important for B2B and enterprise businesses?

B2B and enterprise organizations face unique technical SEO challenges that make specialized optimization particularly valuable:

Complex Site Architecture Management

Enterprise sites frequently contain thousands or millions of pages across diverse sections including products, solutions, resources, and support areas. This complexity creates significant technical challenges in ensuring all important content receives appropriate crawling priority and link equity.

Multiple Stakeholder Contribution

Enterprise content typically comes from numerous departments with varying technical implementation. Technical SEO provides the framework ensuring consistent search accessibility regardless of content origin or management.

Legacy System Integration

Many enterprise organizations operate multiple systems accumulated through growth or acquisition. Technical SEO bridges these disparate platforms, preventing technical fragmentation from undermining search performance.

International Requirements

B2B companies targeting global markets need specialized technical implementations for language targeting and regional content delivery. Technical SEO establishes the infrastructure for effective international targeting.

Sophisticated Conversion Paths

B2B conversion journeys often span multiple sessions and content types before lead generation. Technical optimization ensures consistent tracking and attribution throughout these complex conversion paths.

Scale Amplification

The sheer scale of enterprise sites amplifies technical issues. Problems affecting even small traffic percentages can represent significant absolute numbers when applied across enterprise-scale traffic.

For these reasons, enterprise organizations typically see disproportionate returns from technical SEO investments. The complex technical environments common in large organizations often contain substantial optimization opportunities that, when addressed, deliver significant competitive advantage.

How does technical SEO improve my website's rankings?

Technical SEO enhances your rankings through several distinct mechanisms:

  • Improved Crawling & Indexation
  • Enhanced Content Evaluation
  • Direct Ranking Signals
  • Improved User Signals
  • Competitive Differentiatio
What is technical SEO and how is it different from on-page SEO?

Technical SEO focuses on optimizing the infrastructure and backend elements of your website to improve search engine crawling, indexation, and rendering. It addresses how search engines access and process your site rather than the content itself.

On-page SEO, by contrast, focuses on optimizing the actual content and visible elements of individual pages, including keyword usage, content quality, meta tags, headers, and visible structure.

Do you offer specialized solutions for optimizing websites for AI-driven search engines?

Yes—Magnet provides dedicated optimization for AI-driven search platforms, including generative and RAG engines. Our tailored strategies position your brand prominently in AI-powered results, ensuring your website stays visible, relevant, and highly competitive as search technology evolves.

How involved will our in-house marketing team need to be when collaborating with Magnet?

Your team’s involvement can be as minimal or extensive as desired. Typically, we manage strategy execution independently while providing transparent, structured communication. However, ongoing collaboration ensures our strategy consistently aligns with your business goals and evolving priorities.

Can Magnet partner effectively with other agencies already working with us?

Yes—collaboration is at the core of Magnet’s approach. We seamlessly partner with your existing agencies, complementing their efforts and aligning strategies. Our goal is cohesive performance, unified messaging, and maximizing your overall marketing investment for exceptional results.

Our website has complex content—can you handle SEO for technical or specialized industries?

Absolutely. Magnet excels in optimizing complex, specialized, or highly technical content. Our expert team dives deep into your industry specifics, ensuring clarity, relevance, and precision—delivering SEO strategies that resonate powerfully with both technical audiences and search algorithms.

How does a custom SEO agency measure the success of its strategies?

A custom SEO agency measures the success of its strategies using a variety of metrics such as keyword rankings, organic traffic, conversion rates, and ROI. They also use analytics tools to track performance and make data-driven decisions for continuous improvement. Discover how an agency measures and optimizes SEO success.

What are the steps involved in developing a custom SEO strategy?

Developing a custom SEO strategy involves several key steps, including business analysis, market and competitor research, keyword research, strategy formulation, implementation, and continuous monitoring and adjustment. Each step is critical to creating an effective and targeted SEO plan. Learn about the detailed process of developing a custom SEO strategy.

How does a custom SEO agency ensure its strategies align with a client's brand?

A custom SEO agency ensures alignment with a client's brand by understanding the brand’s voice, values, and positioning. This involves integrating SEO tactics with the brand’s overall marketing strategy to maintain consistency and authenticity. Learn about aligning SEO strategies with brand identity.

Can a custom SEO agency cater to businesses in specific industries?

Yes, a custom SEO agency can cater to businesses in specific industries by developing industry-specific strategies that address unique challenges and leverage industry-specific opportunities. This approach enhances relevance and effectiveness in SEO efforts. Discover the benefits of industry-specific SEO strategies.

What are the core services offered by a custom SEO agency?

Custom SEO agencies offer a range of services designed to improve a website’s search engine visibility and ranking. Key services include comprehensive keyword research to identify terms most relevant to the business, content strategy development for engaging and SEO-friendly content, on-page optimization to ensure the website meets all search engine standards, off-page optimization including quality link-building, and regular analytics monitoring to track performance and adjust strategies as needed.

At Magnet, our core services are not just about implementing SEO tactics; they are about integrating these tactics into a broader digital strategy that encompasses your brand’s voice and business objectives. We ensure each aspect of our SEO services is in harmony with your overall digital presence.

Learn more about our comprehensive SEO offerings on our SEO Services page.

How does a custom SEO agency identify a client's unique SEO needs?

A custom SEO agency identifies a client's unique SEO needs through comprehensive analysis, which includes understanding the client’s business model, industry trends, target audience, and competitive landscape. This approach ensures the development of a strategy that aligns with specific business objectives. Discover more about identifying unique SEO needs.

What types of businesses typically need a custom SEO agency?

Businesses with unique characteristics, such as niche markets, specialized products or services, or those in highly competitive industries, typically benefit from a custom SEO agency. These businesses require specific strategies that standard SEO cannot provide. Explore how custom SEO can cater to unique business needs.

What exactly is generative AI optimization, and how can it give our company an edge?

Generative AI optimization tailors your content for AI-powered search engines that deliver synthesized, human-like responses. By aligning with emerging search behaviors, we position your brand ahead of competitors, capturing audience attention where traditional SEO might fall short.

What is your experience in the industry?

We have been in the web industry since our inception in London in 2004, working with clients ranging from small start-ups to large multinational corporations. Our team consists of professionals who bring together a wealth of experience in digital strategy, web design, development, and support. We've handled projects across various sectors, which gives us a broad perspective and understanding of different market dynamics.

Web Technologies

Open source tools that are carefully selected and meticulously perfected

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Next JS
Webflow
Laravel
Wordpress
Shopify
"Magnet designed a beautifully branded self-serve membership website that continues to drive new member signups for our gym."

Blayne Hodges
Bendu BJJ Academy

Your SEO Team

Tap into SEO expertise on-demand

Gavin Hall
Creative Director
Sarah Littlefield
Sarah Littlefield
Strategic Director
Andrew Gaynor
Production Director
Alex Topal
Technical Director
Mike Heggie
Lead Developer
Reisto Belovich
Lead Marketer
Nathan Metzler
Art Director
Oscar Dykeman
Motion Designer
Yegor Stetsiura
Developer
Irakli Lolashvili
Lead UX Designer
"We landed a major client just three days after launch. They mentioned the new website as a key factor—and that single lead already delivered a 200% ROI on the whole website project. Amazing work team Magnet."

Brent Collins
Commonwealth Inc.

SEO Insights

Everything we know about SEO we share

Need more help?

Try our high-impact solutions to drive growth

solutions - Growth Marketing - PPC

Get help from an expert PPC management company

If you don't know what you're doing, pay-per-click (PPC) advertisements can seem pretty scary. We wish we could tell you otherwise - but the unfortunate truth is that improper PPC ad management can not only stagnate crucial leads and customers, but you could also be throwing advertising money straight out the window.

Here’s the good news. When it's done right (which is the only way we do it), PPC advertising is one of the best solutions for companies that require fast and consistent lead generation.

A well-managed PPC campaign delivers targeted traffic and high-quality leads, letting you pass your competition with ease. At Magnet, our expert PPC management services help you make the most of your digital marketing budget. The best part? We handle all of the scary stuff for you. Ready to start turning clicks into profit?
Magnet digital agency
PPC 101

The best PPC optimization strategy

If you've been online this past year, you know machine learning has revolutionized PPC ad targeting. But human expertise is still crucial for analyzing and optimizing ad campaigns for maximum ROI. At Magnet, our skilled PPC specialists blend AI tools and human insight to craft precisely targeted, cost-effective, and human-centric campaigns. We ensure your ads drive the highest-quality leads by harmonizing AI and human analysis.

Google ads management

There are two kinds of people; people who use Google, and people who lie about using Google.

Despite there being 6,246 search engines out there*, Google is still (by far) the world's most popular search engine. So it only makes sense that leveraging its ad campaigns will bring the highest amount of traffic to your site.

Whether you're looking to capture search terms, place graphic display ads on other websites, or promote a through a video on Youtube, Google Ads does it all.

Our team is crazy about Google Ads. Our certified Google Ad managers are fully dedicated to optimizing your Google Ads campaigns to drive high-intent traffic and maximize conversions at the lowest cost.

Facebook ads management

Meta Ads, formerly known as Facebook and Instagram Ads, have a vast user base that give ample room to target future customers with pinpoint accuracy.

At Magnet, our team of experienced social media experts create and optimize campaigns that resonate with your target audience, driving traffic to your website, and helping you achieve your KPIs.

LinkedIn ads management

Did you know that an average 141 million people log into LinkedIn every day?

When you leverage paid advertising on LinkedIn, you can connect with professionals and decision-makers on the world's leading B2B platform.

Our team crafts hyper-focused LinkedIn Ad campaigns that generate high-quality leads and drive business growth from a pool of high-powered professionals.

X (Twitter) ads management:

We can help you skyrocket your brand message and connect with influencers on X (but let's be real - we all still call it Twitter).

We create and manage ad campaigns that both drive engagement and expand your reach.

With over 500 million tweets sent across the platform every day, our team of experts craft campaigns that make sure that your voice stands apart from the rest!

Boost your presence

Experience the advantage of an expert PPC management company

Managing PPC campaigns is complex, time-consuming, and a waste of money if done improperly.

But that's why it's good to know a good PPC marketing agency that can help (and if you're reading this - now you do).

At Magnet, we'll work with you to develop a custom-tailored strategy that leverages the power of omni-channel advertising platforms to maximize your business's incoming leads across the entire internet.

Whether you're a small business seeking local customers or a large enterprise aiming for industry dominance, our expert PPC marketing company will scale with you to help you achieve your goals. Our PPC experts will personally see that your campaigns are properly cared for and maintained on an obsessively frequent basis.

Contact us today to make Magnet's pay-per-click, pay-for-itself.

Schedule a consultation
Boost your presence with PPC marketing
"The team at Magnet is incredible! My partners and I found them online after extensive research. I’m so glad we decided to go with them. They’re extremely professional and dedicated to their jobs. I would highly recommend them to anyone."

Liza Hendriks
Inglis Digital USA

Case Studies

Examples of our work in search engine marketing

We combine classic design principles with modern technology to create websites and custom software with love.

View all case studies
An engaging visual rebrand for a leading Cincinnati based research company
An electrifying new brand and website for a cutting-edge electrical automotive company
A premium digital presence for Cincinnati's premier BMW M-series specialists
A 200% ROI just 3 days after website relaunch
A bespoke auction platform for a thoroughbred horse trading startup
Annotations and assignment software for the humanities classroom
A cutting-edge digital banking platform for a century-old institution
Revitalizing a household brand's digital presence
A fresh look for an established Cincinnati law firm
An artistic therapy brand and web application for processing and integrating emotions
An exciting visual experience with integrated memberships for a startup BJJ gym
Seamless automotive ecommerce for a Nasdaq traded corporation
A franchise website platform for a professional services company
Exciting organic curves and shapes for a growing grocery delivery company
A multi-league recreational sports platform for Gotham Soccer
A better sales website for a charitable printing company
A beautiful, engaging e-commerce experience for a popular board game company
A modern interface redesign for America's open legal research platform
A creative expression for a full-service franchise and retail marketing agency
An eyesight charity foundation website for a global eyewear brand
Building a vibrant and engaging Jamstack website for a local baseball team
Technologies

Open source tools that are carefully selected and meticulously perfected

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Next JS
Webflow
Laravel
Wordpress
Shopify
Other growth marketing solutions

We also provide other growth marketing services to help grow your traffic and revenue

Pay per click FAQs

Some common things we get asked about Pay-Per-Click

What kind of reporting or communication can we expect?

You’ll receive custom dashboards, monthly performance reports (or more frequently upon request), and regular strategic syncs with your dedicated account lead. We operate with full transparency and collaboration.

Can you integrate PPC efforts with our broader marketing strategy?

Yes — we thrive in cross-functional environments. Our PPC campaigns align with your branding, creative direction, CRM workflows, and revenue goals for a unified growth strategy.

How quickly can we expect to see results from a new PPC campaign?

While each client’s result can vary, most clients begin seeing qualified traffic and early results within weeks of launch. We balance quick wins with long-term optimization to improve performance and scalability over time.

Do you offer PPC strategy or just execution?

Both. We partner with your team to develop full-funnel PPC strategies, from audience targeting and messaging to bidding strategies, testing frameworks, and scaling models.

Can you manage large-scale paid media budgets across multiple channels?

Absolutely. We work with companies running six- and seven-figure PPC budgets. Our team is equipped to manage complex, multi-channel campaigns with rigorous budget control and strategic allocation.

How do you measure the success of a PPC campaign?

We focus on business-critical metrics like cost per lead, ROAS, conversion rates, and lifetime value. All campaigns come with transparent reporting, regular reviews, and strategic adjustments based on performance data.

Which platforms do you manage PPC and paid media campaigns on?

We specialize in Google Ads, Meta (Facebook and Instagram), LinkedIn, and X (Twitter). We tailor each platform strategy to your brand’s goals, audience, and industry to ensure maximum reach and conversion.

What makes Magnet’s PPC services different from other agencies?

We combine machine learning and expert human insight to create precision-targeted, high-ROI campaigns across all major platforms. Our obsessive optimization approach ensures performance is never left on autopilot.

Do you customize strategies for different industries?

Yes. Every strategy is tailored—based on your market, audience, goals, and internal team dynamics. No templates. No rinse-and-repeat.

How long does it take to see results?

While some channels can drive immediate returns, sustainable growth usually builds over 60–90 days through iterative testing, optimization, and alignment with your sales cycle.

What results can we expect from a growth marketing strategy?

Faster traction, smarter spend, and measurable ROI. We focus on full-funnel impact—lead quality, conversion rate, retention, and revenue—not just top-of-funnel vanity metrics.

Can growth marketing work for established brands?

Absolutely. Growth marketing isn’t just for startups—it helps established brands uncover new channels, accelerate results, and outmaneuver slower-moving competitors.

How is growth marketing different from traditional marketing?

Traditional marketing often stops at impressions. Growth marketing focuses on continuous optimization, retention, and revenue—driven by data, experimentation, and results across every stage of the customer journey.

What exactly is growth marketing?

Growth marketing combines strategy, data, creative, and cross-channel execution to drive scalable, measurable business growth—beyond just awareness or traffic. It’s full-funnel and built for long-term impact.

Do you offer specialized solutions for optimizing websites for AI-driven search engines?

Yes—Magnet provides dedicated optimization for AI-driven search platforms, including generative and RAG engines. Our tailored strategies position your brand prominently in AI-powered results, ensuring your website stays visible, relevant, and highly competitive as search technology evolves.

How involved will our in-house marketing team need to be when collaborating with Magnet?

Your team’s involvement can be as minimal or extensive as desired. Typically, we manage strategy execution independently while providing transparent, structured communication. However, ongoing collaboration ensures our strategy consistently aligns with your business goals and evolving priorities.

Can Magnet partner effectively with other agencies already working with us?

Yes—collaboration is at the core of Magnet’s approach. We seamlessly partner with your existing agencies, complementing their efforts and aligning strategies. Our goal is cohesive performance, unified messaging, and maximizing your overall marketing investment for exceptional results.

How does a custom SEO agency measure the success of its strategies?

A custom SEO agency measures the success of its strategies using a variety of metrics such as keyword rankings, organic traffic, conversion rates, and ROI. They also use analytics tools to track performance and make data-driven decisions for continuous improvement. Discover how an agency measures and optimizes SEO success.

What are the steps involved in developing a custom SEO strategy?

Developing a custom SEO strategy involves several key steps, including business analysis, market and competitor research, keyword research, strategy formulation, implementation, and continuous monitoring and adjustment. Each step is critical to creating an effective and targeted SEO plan. Learn about the detailed process of developing a custom SEO strategy.

How does a custom SEO agency ensure its strategies align with a client's brand?

A custom SEO agency ensures alignment with a client's brand by understanding the brand’s voice, values, and positioning. This involves integrating SEO tactics with the brand’s overall marketing strategy to maintain consistency and authenticity. Learn about aligning SEO strategies with brand identity.

Can a custom SEO agency cater to businesses in specific industries?

Yes, a custom SEO agency can cater to businesses in specific industries by developing industry-specific strategies that address unique challenges and leverage industry-specific opportunities. This approach enhances relevance and effectiveness in SEO efforts. Discover the benefits of industry-specific SEO strategies.

What are the core services offered by a custom SEO agency?

Custom SEO agencies offer a range of services designed to improve a website’s search engine visibility and ranking. Key services include comprehensive keyword research to identify terms most relevant to the business, content strategy development for engaging and SEO-friendly content, on-page optimization to ensure the website meets all search engine standards, off-page optimization including quality link-building, and regular analytics monitoring to track performance and adjust strategies as needed.

At Magnet, our core services are not just about implementing SEO tactics; they are about integrating these tactics into a broader digital strategy that encompasses your brand’s voice and business objectives. We ensure each aspect of our SEO services is in harmony with your overall digital presence.

Learn more about our comprehensive SEO offerings on our SEO Services page.

How does a custom SEO agency identify a client's unique SEO needs?

A custom SEO agency identifies a client's unique SEO needs through comprehensive analysis, which includes understanding the client’s business model, industry trends, target audience, and competitive landscape. This approach ensures the development of a strategy that aligns with specific business objectives. Discover more about identifying unique SEO needs.

What types of businesses typically need a custom SEO agency?

Businesses with unique characteristics, such as niche markets, specialized products or services, or those in highly competitive industries, typically benefit from a custom SEO agency. These businesses require specific strategies that standard SEO cannot provide. Explore how custom SEO can cater to unique business needs.

What exactly is generative AI optimization, and how can it give our company an edge?

Generative AI optimization tailors your content for AI-powered search engines that deliver synthesized, human-like responses. By aligning with emerging search behaviors, we position your brand ahead of competitors, capturing audience attention where traditional SEO might fall short.

What is your experience in the industry?

We have been in the web industry since our inception in London in 2004, working with clients ranging from small start-ups to large multinational corporations. Our team consists of professionals who bring together a wealth of experience in digital strategy, web design, development, and support. We've handled projects across various sectors, which gives us a broad perspective and understanding of different market dynamics.