Pay per click advertising

Performance ads that lower CAC and drive revenue

Most PPC campaigns are built on hope. Ours are built on hard data, continuous testing, and a ruthless focus on outcomes.

We help ambitious brands cut through the noise, dominate high-intent search terms, and convert clicks into customers—without wasting a dollar. With Magnet managing your paid strategy, you'll get full-funnel clarity, smarter spend, and a steady flow of qualified leads that fuel real business growth.
"We have a much more targeted website, and we are starting to get leads from our website. They are agile, flexible, positive attitude, and provide guidance every step of the way."

Minja Zahirovic
Commercial Vehicles Group

PPC Strategies

The best PPC optimization strategy

If you've been online this past year, you know machine learning has revolutionized PPC ad targeting. But human expertise is still crucial for analyzing and optimizing ad campaigns for maximum ROI. At Magnet, our skilled PPC specialists blend AI tools and human insight to craft precisely targeted, cost-effective, and human-centric campaigns. We ensure your ads drive the highest-quality leads by harmonizing AI and human analysis.

Google ads management

There are two kinds of people; people who use Google, and people who lie about using Google.

Despite there being 6,246 search engines out there*, Google is still (by far) the world's most popular search engine. So it only makes sense that leveraging its ad campaigns will bring the highest amount of traffic to your site.

Whether you're looking to capture search terms, place graphic display ads on other websites, or promote a through a video on Youtube, Google Ads does it all.

Our team is crazy about Google Ads. Our certified Google Ad managers are fully dedicated to optimizing your Google Ads campaigns to drive high-intent traffic and maximize conversions at the lowest cost.

Facebook ads management

Meta Ads, formerly known as Facebook and Instagram Ads, have a vast user base that give ample room to target future customers with pinpoint accuracy.

At Magnet, our team of experienced social media experts create and optimize campaigns that resonate with your target audience, driving traffic to your website, and helping you achieve your KPIs.

LinkedIn ads management

Did you know that an average 141 million people log into LinkedIn every day?

When you leverage paid advertising on LinkedIn, you can connect with professionals and decision-makers on the world's leading B2B platform.

Our team crafts hyper-focused LinkedIn Ad campaigns that generate high-quality leads and drive business growth from a pool of high-powered professionals.

X (Twitter) ads management:

We can help you skyrocket your brand message and connect with influencers on X (but let's be real - we all still call it Twitter).

We create and manage ad campaigns that both drive engagement and expand your reach.

With over 500 million tweets sent across the platform every day, our team of experts craft campaigns that make sure that your voice stands apart from the rest!

Expertise

High performance digital advertising backed by complimentary disciplines
AI Search Optimization

AI Search Optimization

Marketing - SEO - AI Search Engine Optimization

We've developed a comprehensive framework that ensures your brand appears accurately and favorably in AI-generated responses across all major platforms.

Analytics

Analytics

Insights – Strategy – Performance

Our team specializes in gathering, analyzing, and interpreting data to generate actionable insights, helping clients make informed decisions and optimize their digital strategies effectively.

Brand Strategy

Brand Strategy

Research – Positioning – Development

Our approach to brand strategy involves comprehensive research and strategy, market positioning, and brand development, ensuring our clients stand out in their respective markets and resonate with their target audience.

Brand and Identity Design

Brand and Identity Design

Conceptualization – Visual Identity – Brand Consistency

We specialize in creating cohesive brand and identity designs, from conceptualization to the development of a compelling visual identity that maintains brand consistency across all platforms.

Conversion Rate Optimization

Conversion Rate Optimization

Insights | Optimization | A/B Testing

We leverage data-driven insights to systematically identity drop-off points and uncover opportunities for improvement.

Copywriting

Copywriting

Messaging – Writing – Brand Voice

Our copywriting expertise encompasses developing a strategic messaging strategy, crafting compelling content, and maintaining a consistent brand voice to engage and convert target audiences.

Design Systems

Design Systems

Components – Standards – Documentation

We craft design systems with a methodical and user-centric approach, seeking to maximize cohesion and uniformity while allowing for creative freedom within brand standards.

Digital Strategy

Digital Strategy

Branding - Positioning - Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Graphics and Illustration

Graphics and Illustration

Concepts - Storytelling - Brand Alignment

We create unique graphics and illustrations, focusing on concept creation, visual storytelling, and brand alignment to visually communicate our clients' messages and values.

Growth Marketing

Growth Marketing

Strategy - Multichannel - A/B Testing

Magnet's growth marketing expertise includes formulating effective strategies, optimizing various channels, and analyzing performance to fuel sustainable growth and market expansion.

Local SEO

Local SEO

Local Visibility - Google Business Profile - Local Listings

Our comprehensive local SEO services enhance your visibility in geographic-specific searches through strategic Google Business Profile optimization, citation management, and reputation building to drive qualified local traffic to your business.

Off-Site SEO

Off-Site SEO

Backlinks - Collaborations - Engagement

Our comprehensive off page SEO services build sustainable domain authority through strategic link acquisition, digital PR, content promotion, and brand mention strategies that enhance your search visibility and drive qualified traffic.

Boost your sales

Experience the advantage of an expert PPC management company

Managing PPC campaigns is complex, time-consuming, and a waste of money if done improperly.

But that's why it's good to know a good PPC marketing agency that can help (and if you're reading this - now you do).

At Magnet, we'll work with you to develop a custom-tailored strategy that leverages the power of omni-channel advertising platforms to maximize your business's incoming leads across the entire internet.

Whether you're a small business seeking local customers or a large enterprise aiming for industry dominance, our expert PPC marketing company will scale with you to help you achieve your goals. Our PPC experts will personally see that your campaigns are properly cared for and maintained on an obsessively frequent basis.

Contact us today to make Magnet's pay-per-click, pay-for-itself.

Schedule a consultation
Boost your presence with PPC marketing
"The experts at Magnet are incredible! My partners and I found them online after extensive research. I’m so glad we decided to go with them. They’re extremely professional and dedicated to their jobs. I would highly recommend them to anyone."

Liza Hendriks
Inglis Digital USA

PPC FAQs

Some common PPC topics we get asked about

What kind of reporting or communication can we expect?

You’ll receive custom dashboards, monthly performance reports (or more frequently upon request), and regular strategic syncs with your dedicated account lead. We operate with full transparency and collaboration.

Can you integrate PPC efforts with our broader marketing strategy?

Yes — we thrive in cross-functional environments. Our PPC campaigns align with your branding, creative direction, CRM workflows, and revenue goals for a unified growth strategy.

How quickly can we expect to see results from a new PPC campaign?

While each client’s result can vary, most clients begin seeing qualified traffic and early results within weeks of launch. We balance quick wins with long-term optimization to improve performance and scalability over time.

Do you offer PPC strategy or just execution?

Both. We partner with your team to develop full-funnel PPC strategies, from audience targeting and messaging to bidding strategies, testing frameworks, and scaling models.

Can you manage large-scale paid media budgets across multiple channels?

Absolutely. We work with companies running six- and seven-figure PPC budgets. Our team is equipped to manage complex, multi-channel campaigns with rigorous budget control and strategic allocation.

How do you measure the success of a PPC campaign?

We focus on business-critical metrics like cost per lead, ROAS, conversion rates, and lifetime value. All campaigns come with transparent reporting, regular reviews, and strategic adjustments based on performance data.

Which platforms do you manage PPC and paid media campaigns on?

We specialize in Google Ads, Meta (Facebook and Instagram), LinkedIn, and X (Twitter). We tailor each platform strategy to your brand’s goals, audience, and industry to ensure maximum reach and conversion.

What makes Magnet’s PPC services different from other agencies?

We combine machine learning and expert human insight to create precision-targeted, high-ROI campaigns across all major platforms. Our obsessive optimization approach ensures performance is never left on autopilot.

Do you customize strategies for different industries?

Yes. Every strategy is tailored—based on your market, audience, goals, and internal team dynamics. No templates. No rinse-and-repeat.

How long does it take to see results?

While some channels can drive immediate returns, sustainable growth usually builds over 60–90 days through iterative testing, optimization, and alignment with your sales cycle.

What results can we expect from a growth marketing strategy?

Faster traction, smarter spend, and measurable ROI. We focus on full-funnel impact—lead quality, conversion rate, retention, and revenue—not just top-of-funnel vanity metrics.

Can growth marketing work for established brands?

Absolutely. Growth marketing isn’t just for startups—it helps established brands uncover new channels, accelerate results, and outmaneuver slower-moving competitors.

How is growth marketing different from traditional marketing?

Traditional marketing often stops at impressions. Growth marketing focuses on continuous optimization, retention, and revenue—driven by data, experimentation, and results across every stage of the customer journey.

What exactly is growth marketing?

Growth marketing combines strategy, data, creative, and cross-channel execution to drive scalable, measurable business growth—beyond just awareness or traffic. It’s full-funnel and built for long-term impact.

Do you offer specialized solutions for optimizing websites for AI-driven search engines?

Yes—Magnet provides dedicated optimization for AI-driven search platforms, including generative and RAG engines. Our tailored strategies position your brand prominently in AI-powered results, ensuring your website stays visible, relevant, and highly competitive as search technology evolves.

How involved will our in-house marketing team need to be when collaborating with Magnet?

Your team’s involvement can be as minimal or extensive as desired. Typically, we manage strategy execution independently while providing transparent, structured communication. However, ongoing collaboration ensures our strategy consistently aligns with your business goals and evolving priorities.

Can Magnet partner effectively with other agencies already working with us?

Yes—collaboration is at the core of Magnet’s approach. We seamlessly partner with your existing agencies, complementing their efforts and aligning strategies. Our goal is cohesive performance, unified messaging, and maximizing your overall marketing investment for exceptional results.

How does a custom SEO agency measure the success of its strategies?

A custom SEO agency measures the success of its strategies using a variety of metrics such as keyword rankings, organic traffic, conversion rates, and ROI. They also use analytics tools to track performance and make data-driven decisions for continuous improvement. Discover how an agency measures and optimizes SEO success.

What are the steps involved in developing a custom SEO strategy?

Developing a custom SEO strategy involves several key steps, including business analysis, market and competitor research, keyword research, strategy formulation, implementation, and continuous monitoring and adjustment. Each step is critical to creating an effective and targeted SEO plan. Learn about the detailed process of developing a custom SEO strategy.

How does a custom SEO agency ensure its strategies align with a client's brand?

A custom SEO agency ensures alignment with a client's brand by understanding the brand’s voice, values, and positioning. This involves integrating SEO tactics with the brand’s overall marketing strategy to maintain consistency and authenticity. Learn about aligning SEO strategies with brand identity.

Can a custom SEO agency cater to businesses in specific industries?

Yes, a custom SEO agency can cater to businesses in specific industries by developing industry-specific strategies that address unique challenges and leverage industry-specific opportunities. This approach enhances relevance and effectiveness in SEO efforts. Discover the benefits of industry-specific SEO strategies.

What are the core services offered by a custom SEO agency?

Custom SEO agencies offer a range of services designed to improve a website’s search engine visibility and ranking. Key services include comprehensive keyword research to identify terms most relevant to the business, content strategy development for engaging and SEO-friendly content, on-page optimization to ensure the website meets all search engine standards, off-page optimization including quality link-building, and regular analytics monitoring to track performance and adjust strategies as needed.

At Magnet, our core services are not just about implementing SEO tactics; they are about integrating these tactics into a broader digital strategy that encompasses your brand’s voice and business objectives. We ensure each aspect of our SEO services is in harmony with your overall digital presence.

Learn more about our comprehensive SEO offerings on our SEO Services page.

How does a custom SEO agency identify a client's unique SEO needs?

A custom SEO agency identifies a client's unique SEO needs through comprehensive analysis, which includes understanding the client’s business model, industry trends, target audience, and competitive landscape. This approach ensures the development of a strategy that aligns with specific business objectives. Discover more about identifying unique SEO needs.

What types of businesses typically need a custom SEO agency?

Businesses with unique characteristics, such as niche markets, specialized products or services, or those in highly competitive industries, typically benefit from a custom SEO agency. These businesses require specific strategies that standard SEO cannot provide. Explore how custom SEO can cater to unique business needs.

What exactly is generative AI optimization, and how can it give our company an edge?

Generative AI optimization tailors your content for AI-powered search engines that deliver synthesized, human-like responses. By aligning with emerging search behaviors, we position your brand ahead of competitors, capturing audience attention where traditional SEO might fall short.

What is your experience in the industry?

We have been in the web industry since our inception in London in 2004, working with clients ranging from small start-ups to large multinational corporations. Our team consists of professionals who bring together a wealth of experience in digital strategy, web design, development, and support. We've handled projects across various sectors, which gives us a broad perspective and understanding of different market dynamics.

Your PPC Team

Tap into PPC expertise on-demand

Gavin Hall
Creative Director
Sarah Littlefield
Sarah Littlefield
Strategic Director
Andrew Gaynor
Production Director
Alex Topal
Technical Director
Mike Heggie
Lead Developer
Reisto Belovich
Lead Marketer
Nathan Metzler
Art Director
Oscar Dykeman
Motion Designer
Yegor Stetsiura
Developer
Irakli Lolashvili
Lead UX Designer
"We landed a major client just three days after launch. They mentioned the new website as a key factor—and that single lead already delivered a 200% ROI on the whole website project. Amazing work team Magnet."

Brent Collins
Commonwealth Inc.

PPC Insights

Everything we know about PPC we share

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