BSI Engineering
Case Studies
BSI Engineering
Modernizing a Midwestern Engineering Leader’s Website
Assignment
BSI Engineering, an employee-owned engineering firm serving clients in chemicals, pharmaceuticals, food and beverage, and renewable fuels, partnered with Magnet to completely redesign their website. With a strong reputation built over two decades and a growing portfolio of work, BSI needed a site that better reflected their depth, culture, and technical sophistication — and served as a stronger lead generation platform for their business development team.
Scope
Approach
We started with stakeholder interviews and a deep dive into BSI’s brand positioning. Their leadership team emphasized their unique strengths: employee ownership, cross-disciplinary expertise, and a Midwest-based team that delivers with care. From there, we mapped out a content strategy to better tell that story — one that balanced technical credibility with approachability.
We also conducted a comparative audit of other engineering firms to identify opportunities to stand apart — especially in clarity, usability, and visual polish.
Implementation
We designed and developed the new site using Webflow, giving BSI a scalable, easy-to-manage platform moving forward. Key improvements included:
- A refined, modern UI that reflects BSI’s technical professionalism and approachable team culture
- A flexible CMS architecture that allows BSI’s marketing team to create, update, and manage project case studies, job openings, and team pages with ease
- Improved page structure and internal linking to better guide users through services and industry expertise
- Optimized performance across all devices, ensuring fast load times and smooth navigation
- Integrated analytics and tracking to support ongoing marketing insights
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Outcome
The new site launched as a sharp, modern platform that better represents BSI’s capabilities and culture. User engagement improved significantly, bounce rates dropped, and the internal team has been able to easily maintain and update the site without developer support. With a scalable CMS, cleaner navigation, and an elevated brand presence, BSI is now positioned online the same way they operate in the field: with precision, pride, and confidence.
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Website Development
Optimize for the right eyeballs with an engaging visual website experience.
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Search Marketing
Proven SEO tactics and content marketing strategies to boost engagement and lower CAC.
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