BSI Engineering, an employee-owned engineering firm serving clients in chemicals, pharmaceuticals, food and beverage, and renewable fuels, partnered with Magnet to completely redesign their website. With a strong reputation built over two decades and a growing portfolio of work, BSI needed a site that better reflected their depth, culture, and technical sophistication — and served as a stronger lead generation platform for their business development team.
We started with stakeholder interviews and a deep dive into BSI’s brand positioning. Their leadership team emphasized their unique strengths: employee ownership, cross-disciplinary expertise, and a Midwest-based team that delivers with care. From there, we mapped out a content strategy to better tell that story — one that balanced technical credibility with approachability.
We also conducted a comparative audit of other engineering firms to identify opportunities to stand apart — especially in clarity, usability, and visual polish.
We designed and developed the new site using Webflow, giving BSI a scalable, easy-to-manage platform moving forward. Key improvements included:
The new site launched as a sharp, modern platform that better represents BSI’s capabilities and culture. User engagement improved significantly, bounce rates dropped, and the internal team has been able to easily maintain and update the site without developer support. With a scalable CMS, cleaner navigation, and an elevated brand presence, BSI is now positioned online the same way they operate in the field: with precision, pride, and confidence.
We couldn’t be more thrilled with the work Magnet did on our new website! From the initial consultation to the final launch, their team was professional, creative, and incredibly responsive. They took the time to understand our brand, goals, and audience, translating our vision into a stunning, user-friendly website.
Monica Prather
BSI Engineering
