Voltic



Voltic
An electrifying new brand and website for a cutting-edge electrical automotive company
Marketing website



Assignment
Voltic, a division of a larger, NASDAQ-traded manufacturer organization, tasked our team at Magnet with a rebrand to keep pace with the electrification and modernization trends sweeping the automotive industry. The outdated brand imagery didn't resonate with the modern, tech-savvy audience nor did it reflect the innovative electrical solutions Voltic provided. Our objective was to overhaul the website with an electrifying and lively brand that was sure to capture this energized audience.
Scope
- UI/UX Design
- Branding
- Web Development



Approach
In aligning with Voltic's desire for a modern and high-contrast design, we undertook a comprehensive study of the current electrification trends in the automotive industry. From there, we performed the following:
- Analyzed competitors for design and user interface
- Mapped out a color palette, typography, and imagery
- Ensuring the new brand would reflect modernity, electrification, and the dynamic nature of the automotive sector
- Authoritative copywriting, friendly while retaining a professional tone



Implementation
Our dev team utilized Webflow for its rapid deployment capability and its feature-rich environment for creating transitional animations. We developed a design that was modern, engaging, and reflective of the automotive industry's electrification trend. The typography was chosen to be dynamic and the color contrasts were sharp to evoke a sense of modernity and innovation.



Outcome
The rebranded website has successfully positioned Voltic as a contemporary and forward-thinking entity in the electrical manufacturing arena. The design tonality now resonates well with the modern automotive industry, reflecting the electrification and dynamic changes happening within this sector. The new design not only repositions Voltic's brand identity, but also enhances user engagement through its modern aesthetic and dynamic design elements.
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.

Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
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Proven SEO tactics and content marketing strategies lower CAC.
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Paid Advertising
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For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.