An electrifying new brand and website for a cutting-edge electrical automotive companyAn electrifying new brand and website for a cutting-edge electrical automotive companyAn electrifying new brand and website for a cutting-edge electrical automotive company
Case Studies

Voltic

An electrifying new brand and website for a cutting-edge electrical automotive company

Marketing website

Assignment

Voltic, a division of a larger, NASDAQ-traded manufacturer organization, tasked our team at Magnet with a rebrand to keep pace with the electrification and modernization trends sweeping the automotive industry. The outdated brand imagery didn't resonate with the modern, tech-savvy audience nor did it reflect the innovative electrical solutions Voltic provided. Our objective was to overhaul the website with an electrifying and lively brand that was sure to capture this energized audience.

Scope

  • UI/UX Design
  • Branding
  • Web Development

Approach

In aligning with Voltic's desire for a modern and high-contrast design, we undertook a comprehensive study of the current electrification trends in the automotive industry. From there, we performed the following:

  • Analyzed competitors for design and user interface
  • Mapped out a color palette, typography, and imagery
  • Ensuring the new brand would reflect modernity, electrification, and the dynamic nature of the automotive sector
  • Authoritative copywriting, friendly while retaining a professional tone

Implementation

Our dev team utilized Webflow for its rapid deployment capability and its feature-rich environment for creating transitional animations. We developed a design that was modern, engaging, and reflective of the automotive industry's electrification trend. The typography was chosen to be dynamic and the color contrasts were sharp to evoke a sense of modernity and innovation.

Outcome

The rebranded website has successfully positioned Voltic as a contemporary and forward-thinking entity in the electrical manufacturing arena. The design tonality now resonates well with the modern automotive industry, reflecting the electrification and dynamic changes happening within this sector. The new design not only repositions Voltic's brand identity, but also enhances user engagement through its modern aesthetic and dynamic design elements.

Kind words

Voltic

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Solutions

Value driven focus with groundbreaking results

Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.

Websites by Magnet

Marketing Websites

Optimize for the right eyeballs with an engaging experience.

We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

Ecommerce by Magnet

Ecommerce Websites

Build a finely tuned internet selling machine on best-in-class tech.

Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.

SEO services by Magnet

Search Optimization

Proven SEO tactics and content marketing strategies lower CAC.

One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).

Growth Marketing solutions by Magnet

Paid Advertising

Creative messaging with precision targeting for better sales velocity.

For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.