Our team began by conducting in-depth research into the BJJ and martial arts industry, focusing on the unique needs of both beginners and experienced practitioners. We aimed to create a website that would not only serve as a marketing tool but also as a valuable resource for the Bendu Academy community.

Key aspects of our approach included:

1. Designing an intuitive and visually appealing interface that reflected Bendu Academy's brand and the dynamic nature of BJJ.
2. Developing a comprehensive content strategy to showcase the academy's classes, instructors, and philosophy.
3. Implementing a user-friendly membership system that would allow for easy sign-ups, renewals, and account management.
4. Ensuring the website was fully responsive and optimized for mobile devices, catering to the on-the-go nature of many martial arts enthusiasts.
5. Incorporating SEO best practices to improve the academy's visibility in local search results.

We chose Webflow as our development platform due to its flexibility, ease of use, and robust content management capabilities. This allowed us to create a custom, high-performance website without compromising on design or functionality. Key implementation aspects included:

• Utilizing Webflow's CMS to create dynamic pages for classes, instructors, and blog posts, allowing for easy content updates by the Bendu Academy team.
• Integrating a third-party membership management system (Memberstack) seamlessly with Webflow to handle user accounts, subscriptions, and payments.
• Implementing a class schedule feature that allows members to view and sign up for classes directly through the website.
• Creating a members-only area where registered users can access exclusive content, such as technique videos and training resources.
• Designing and implementing a responsive navigation system that provides easy access to key information on both desktop and mobile devices.
• Optimizing page load times through efficient asset management and leveraging Webflow's built-in performance features.
• Implementing structured data markup to enhance search engine visibility and improve local SEO performance.

Throughout the development process, we maintained close communication with the Bendu Academy team, conducting regular reviews and incorporating feedback to ensure the website met their specific needs and reflected their vision for the academy.

The launch of Bendu Academy's new website has significantly boosted their online presence and operational efficiency. Key achievements include:

• A 550% increase in new membership inquiries within the first three months of launch.
• A 200% reduction in administrative time spent on membership management.
• A 95% satisfaction rate among existing members regarding the new online resources and class booking system.
• A 60% increase in organic search traffic, with improved rankings for local BJJ-related keywords.