Katz Teller
Case Studies
Katz Teller
A fresh look for an established Cincinnati law firm
Marketing website
Assignment
Katz Teller is an established law firm located in Cincinnati, Ohio, founded in 1988. The law firm has been serving the Cincinnati area for over 30 years, and they needed a website that would keep up with the times and maintain their relevance in the industry. The website was outdated and didn't showcase the full range of services offered by the firm. Katz Teller wanted a website that reflected the professionalism and experience they provide to their clients.
Scope
- UI/UX design
- Creative and technical writing
- Graphic design
- Full-stack development
- Growth marketing
Approach
Magnet started the project by meeting with the Katz Teller team to understand their requirements and goals. The team did a round of value proposition design and experience design to narrow down on their audience's needs. Magnet also helped them to identify their target audience and tailor the website content to address their needs. The goal was to make the website easy to navigate, provide quick access to the firm's services, and showcase the firm's expertise and experience in the industry.
Implementation
Magnet chose to use the Jamstack, combining Vue 3 with Sanity CMS, to provide a scalable solution that was performant, hack-proof and easy for the editorial team at Katz Teller to use. The website was built using a modular approach that allowed for easy updates and customization. The new website design was responsive, allowing it to work seamlessly on desktop and mobile devices. Magnet also implemented on-page SEO best practices to ensure the website was optimized for search engines and could rank higher for common search terms.
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Outcome
The new website design has been successful in improving Katz Teller's online presence. The new website ranks much better for common search terms and has increased traffic to the site. This increase in quality traffic has led to much more enquiries for the law firm. The new website has helped Katz Teller to maintain their reputation as a professional and reliable law firm in the Cincinnati area. The new website also makes it easier for the editorial team at Katz Teller to update content and keep the website current.
Kind words
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