Windward Bank
Case Studies
Windward Bank
A cutting-edge digital banking platform for a century-old institution
Assignment
Windward Bank, backed by a 115-year-old parent institution, sought to launch a modern digital banking platform that would blend cutting-edge innovation with over a century of trusted banking experience. The challenge was to create a seamless, user-friendly digital experience that would attract tech-savvy customers while maintaining the security and reliability expected from an established financial institution.
Scope
- UI/UX Design
- Full-Stack Development
- Security Implementation
- SEO/SEM Services
- Mobile App Development
- Integration with Legacy Systems
Approach
Our team began by conducting a comprehensive analysis of Windward Bank's existing systems, customer needs, and industry best practices. We focused on creating a digital platform that would not only meet current banking standards but also set new benchmarks for user experience and security in the financial sector.
Key aspects of our approach included:
- Designing an intuitive, responsive interface that would cater to both tech-savvy users and those transitioning from traditional banking.
- Implementing robust security measures, including multi-factor authentication and state-of-the-art encryption protocols.
- Developing a scalable architecture that could handle high-volume transactions and integrate seamlessly with existing banking infrastructure.
- Creating a mobile app that would provide full banking functionality on-the-go, aligning with the increasing trend of mobile banking.
- Ensuring compliance with all relevant financial regulations and security standards, including FDIC and DIF insurance requirements.
Implementation
Our development team utilized a modern tech stack to build a high-performance, secure digital banking platform. We employed a microservices architecture to ensure scalability and ease of future upgrades. Key implementation aspects included:
- Leveraging Webflow and Hubspotfor the frontend to create a dynamic and responsive user interface.
- Integrating with third-party services for enhanced functionality.
- Implementing a robust API layer to facilitate seamless communication between the frontend, backend, and third-party services.
- Utilizing AWS for cloud hosting, ensuring high availability and scalability.
- Implementing continuous integration and deployment (CI/CD) pipelines to streamline updates and maintain code quality.
Throughout the development process, we maintained open lines of communication with Windward Bank's team, conducting regular sprint reviews and incorporating feedback to ensure the platform met their specific requirements and aligned with their brand vision.
No items found.
Outcome
The launch of Windward Bank's digital platform has been a resounding success, positioning them at the forefront of digital banking innovation. Key achievements include:
- A 500% increase in new account openings within the first month of launch.
- A 95% customer satisfaction rate, based on post-launch surveys.
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Search Optimization
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Paid Advertising
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.