Magnet's approach to the project was comprehensive and methodical, with a focus on understanding the client's needs and goals to create a web application that could meet those requirements. The initial phase involved an extensive discovery process to understand the client's vision and goals for the web application, which included identifying the target audience and gaining a clear understanding of their needs and preferences.
In addition, market research was conducted to identify the competition and understand the existing CBT-based therapy solutions available in the market. This research was used to create wireframes and user flows to plan out the user journey and create a user-friendly interface. A content strategy was developed with the goal of providing informative and engaging content to users. An SEO audit was also conducted to ensure that the website could be easily discovered by potential users on search engines. The project was guided by a strategic plan that outlined the key milestones, timelines, and resources required for successful completion. Lastly, a branding sprint was conducted to identify user personas and map out the appropriate strategy.