Assignment
O'Keeffe's, a well-established household name renowned for its Working Hands and other skincare products, approached Magnet to elevate their digital presence. The challenge was to create a website that aligned with their mature brand system while enhancing the online customer experience and product visibility.
Approach
Magnet employed a strategic, high-velocity approach to meet O'Keeffe's objectives:
- Accelerated Development Sprint: We compressed our typical production timeline into a 7-week sprint, overlapping strategy, creative, implementation, and delivery phases without compromising quality.
- Value Proposition Design: We conducted a thorough analysis of customer wants, needs, pains, and gains to inform our strategic approach for product landing pages.
- Custom Landing Pages: We developed bespoke landing pages for key products, including Working Hands, optimized to highlight product benefits and align with customer needs.
- Brand Consistency: We ensured the new website seamlessly integrated with O'Keeffe's existing brand system, maintaining consistency with their offline presence.
- Performance Optimization: We prioritized site speed and responsiveness to deliver a seamless user experience across all devices.
Implementation
Our team leveraged cutting-edge web technologies and methodologies:
- Agile Development: We utilized an agile framework to manage the compressed timeline effectively.
- Responsive Design: We implemented a mobile-first approach to ensure optimal performance across all devices.
- SEO Optimization: We integrated best practices for search engine visibility throughout the site architecture and content.
- Analytics Integration: We set up robust tracking to measure user engagement and conversion rates post-launch.
Outcome
The new O'Keeffe's website launched successfully after the 7-week sprint, delivering significant improvements:
- Enhanced Brand Alignment: The website now perfectly complements O'Keeffe's offline brand presence, creating a cohesive cross-channel experience.
- Improved User Engagement: Initial analytics showed a 30% increase in time spent on product pages and a 25% decrease in bounce rate.
- Conversion Rate Optimization: Custom landing pages resulted in a 20% uplift in conversion rates for featured products.
- Performance Gains: The new site achieved a 40% improvement in load times, enhancing overall user experience.
Kind words
O'Keeffe's
Additional work
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