Revitalizing a household brand's digital presenceRevitalizing a household brand's digital presenceRevitalizing a household brand's digital presence
Case Studies

O'Keeffe's

Revitalizing a household brand's digital presence

Ecommerce website

Assignment

O'Keeffe's, a well-established household name renowned for its Working Hands and other skincare products, approached Magnet to elevate their digital presence. The challenge was to create a website that aligned with their mature brand system while enhancing the online customer experience and product visibility.

Scope

  • Align seamlessly with their established brand identity
  • Showcase their product line, particularly Working Hands, more effectively
  • Improve user engagement and conversion rates
  • Deliver a high-performance, responsive web experience

Approach

Magnet employed a strategic, high-velocity approach to meet O'Keeffe's objectives:

  1. Accelerated Development Sprint: We compressed our typical production timeline into a 7-week sprint, overlapping strategy, creative, implementation, and delivery phases without compromising quality.
  2. Value Proposition Design: We conducted a thorough analysis of customer wants, needs, pains, and gains to inform our strategic approach for product landing pages.
  3. Custom Landing Pages: We developed bespoke landing pages for key products, including Working Hands, optimized to highlight product benefits and align with customer needs.
  4. Brand Consistency: We ensured the new website seamlessly integrated with O'Keeffe's existing brand system, maintaining consistency with their offline presence.
  5. Performance Optimization: We prioritized site speed and responsiveness to deliver a seamless user experience across all devices.

Implementation

Our team leveraged cutting-edge web technologies and methodologies:

  • Agile Development: We utilized an agile framework to manage the compressed timeline effectively.
  • Responsive Design: We implemented a mobile-first approach to ensure optimal performance across all devices.
  • SEO Optimization: We integrated best practices for search engine visibility throughout the site architecture and content.
  • Analytics Integration: We set up robust tracking to measure user engagement and conversion rates post-launch.

Outcome

The new O'Keeffe's website launched successfully after the 7-week sprint, delivering significant improvements:

  • Enhanced Brand Alignment: The website now perfectly complements O'Keeffe's offline brand presence, creating a cohesive cross-channel experience.
  • Improved User Engagement: Initial analytics showed a 30% increase in time spent on product pages and a 25% decrease in bounce rate.
  • Conversion Rate Optimization: Custom landing pages resulted in a 20% uplift in conversion rates for featured products.
  • Performance Gains: The new site achieved a 40% improvement in load times, enhancing overall user experience.

Kind words

O'Keeffe's

Work

Browse more of our case studies

A better sales website for a charitable printing company
Print Your Cause
Marketing website
An eyesight charity foundation website for a global eyewear brand
Luxottica
Marketing website
A beautiful, engaging e-commerce experience for a popular board game company
Board Game Tables
Ecommerce website
Building a vibrant and engaging Jamstack website for a local baseball team
Florence Yalls
Marketing website
A multi-league recreational sports platform for Gotham Soccer
Gotham Soccer
Ecommerce website
Seamless automotive ecommerce for a Nasdaq traded corporation
CVG
Ecommerce website
A premium digital presence for Cincinnati's premier BMW M-series specialists
Enthusiast Auto
Ecommerce website
A 200% ROI just 3 days after website relaunch
Commonwealth Inc
Marketing website
An engaging visual rebrand for a leading Cincinnati based research company
Directions Group
Marketing website
A bespoke auction platform for a thoroughbred horse trading startup
Wanamakers
Ecommerce website
A cutting-edge digital banking platform for a century-old institution
Windward Bank
Marketing website
An electrifying new brand and website for a cutting-edge electrical automotive company
Voltic
Marketing website
An artistic therapy brand and web application for processing and integrating emotions
Process Quickly
Custom software
An exciting visual experience with integrated memberships for a startup BJJ gym
Bendu Academy
Ecommerce website
A fresh look for an established Cincinnati law firm
Katz Teller
Marketing website
Annotations and assignment software for the humanities classroom
UCLA
Custom software
A franchise website platform for a professional services company
TruBlue House Care
Marketing website
Exciting organic curves and shapes for a growing grocery delivery company
The Grocery Runners
Marketing website
A modern interface redesign for America's open legal research platform
Court Listener
Custom software

Solutions

Value driven focus with groundbreaking results

Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.

Websites by Magnet

Marketing Websites

Optimize for the right eyeballs with an engaging experience.

We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

Ecommerce by Magnet

Ecommerce Websites

Build a finely tuned internet selling machine on best-in-class tech.

Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.

SEO services by Magnet

Search Optimization

Proven SEO tactics and content marketing strategies lower CAC.

One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).

Growth Marketing solutions by Magnet

Paid Advertising

Creative messaging with precision targeting for better sales velocity.

For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.