Assignment

O'Keeffe's, a well-established household name renowned for its Working Hands and other skincare products, approached Magnet to elevate their digital presence. The challenge was to create a website that aligned with their mature brand system while enhancing the online customer experience and product visibility.

Scope

Align seamlessly with their established brand identity
Showcase their product line, particularly Working Hands, more effectively
Improve user engagement and conversion rates
Deliver a high-performance, responsive web experience

Approach

Magnet employed a strategic, high-velocity approach to meet O'Keeffe's objectives:

Accelerated Development Sprint: We compressed our typical production timeline into a 7-week sprint, overlapping strategy, creative, implementation, and delivery phases without compromising quality.
Value Proposition Design: We conducted a thorough analysis of customer wants, needs, pains, and gains to inform our strategic approach for product landing pages.
Custom Landing Pages: We developed bespoke landing pages for key products, including Working Hands, optimized to highlight product benefits and align with customer needs.
Brand Consistency: We ensured the new website seamlessly integrated with O'Keeffe's existing brand system, maintaining consistency with their offline presence.
Performance Optimization: We prioritized site speed and responsiveness to deliver a seamless user experience across all devices.

Implementation

Our team leveraged cutting-edge web technologies and methodologies:

Agile Development: We utilized an agile framework to manage the compressed timeline effectively.
Responsive Design: We implemented a mobile-first approach to ensure optimal performance across all devices.
SEO Optimization: We integrated best practices for search engine visibility throughout the site architecture and content.
Analytics Integration: We set up robust tracking to measure user engagement and conversion rates post-launch.

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Outcome

The new O'Keeffe's website launched successfully after the 7-week sprint, delivering significant improvements:

Enhanced Brand Alignment: The website now perfectly complements O'Keeffe's offline brand presence, creating a cohesive cross-channel experience.
Improved User Engagement: Initial analytics showed a 30% increase in time spent on product pages and a 25% decrease in bounce rate.
Conversion Rate Optimization: Custom landing pages resulted in a 20% uplift in conversion rates for featured products.
Performance Gains: The new site achieved a 40% improvement in load times, enhancing overall user experience.