Insights

Tactics and guides you can use today

Every team member at Magnet web agency is passionate about learning, sharing, and continually improving their understanding of our digital world. Check out articles, written by our team, for thoughts about topics ranging from SEO to UI/UX, growth marketing, design concepts, AI, technology, the future of the web, and more.
The role of content in the AI/gen search world | Magnet
Zac Almeida
May 19, 2025

Informational traffic is fading. See how authoritative content fuels AI search, earns citations, and converts high-intent visitors faster than classic SEO.

Revenue marketing playbook: B2B growth guide 2025 | Magnet
Zac Almeida
May 16, 2025

While traditional teams toss leads to sales and walk away, revenue marketers own the entire journey and the results, not just activities. Here's everything you need to know about revenue marketing and proving results that drive that bottom line.

Revenue Attribution in GA4: A Tactical Guide for Marketers Who Report to the Bottom Line
Gavin Hall
May 14, 2025

Let’s start with a gut punch: if you can’t prove what’s working, someone else will decide what to cut. That "someone" is usually your CFO, your board, or your client's VP who just read a blog post about how to cut marketing spend in a downturn.

Most marketers still default to last-click attribution or platform ROAS screenshots. Why? Because it’s easy, it looks clean, and no one questions it—until they do. The truth? That kind of reporting might protect your job for a quarter, but it won't win budget, trust, or long-term growth.

Enter Google Analytics 4 (GA4). If you know how to wield it, GA4 lets you stop guessing and start proving. Real attribution. Real revenue. Real clarity.

This article shows you how to use GA4 to build a revenue attribution model that actually reflects how people buy—and how marketing drives those decisions.

OpenAI O3: 10 Revenue-Driving Marketing Tactics
Gavin Hall
May 14, 2025

When GPT-4 arrived in 2023 it felt like we’d hit the summit of AI usefulness. Spoiler: that summit was just a scenic overlook on the way up. OpenAI O3, released in April 2025, is the first “O-series” model—the company’s reasoning branch—and it tears up the old playbook. If GPT-4 was a brilliant intern who answered questions, O3 is a strategist who researches, crunches numbers, designs the deck, and shows its work. Ignore it and you’ll watch your rivals weaponise AI while your campaigns crawl.

Avoid These 5 Costly Website Mistakes | Magnet
Andrew Gaynor
May 13, 2025

Converting more of your website visitors into customers is key to growing your business. The following 35 strategies are grouped into categories like User Experience & Navigation, Content Clarity & Persuasiveness, Trust & Credibility, Conversion Process, Design & Visuals, Engagement & Personalization, and Analysis & Testing. Implementing these improvements will help create a smoother user journey, build trust, and ultimately boost your conversion rates.

How to Engage Customers With Voice Search | Magnet
Sarah Littlefield
May 13, 2025

In recent years, we’ve begun to witness significant advancements in voice search technology. No longer were we constrained to shouting out keywords and hoping for the best; instead, we can now articulate more complex inquiries and ideas. This transformation was made possible by the evolution of speech recognition technology in conjunction with AI, taking us beyond the limitations of basic keyword recognition.

What is Technical SEO? | Magnet
Reisto Belovich
May 13, 2025

As website competition intensifies, it becomes increasingly important to implement effective strategies that improve a website's visibility in search engine results. One such strategy is technical SEO, a process that focuses on optimizing websites and servers to enhance search engine crawlers' ability to index and rank web pages efficiently.

PPC in 2025: Unlock the Future of Paid Search with Smart, Data-Driven Strategies
Reisto Belovich
May 13, 2025

Paid search is undergoing its most significant transformation in years. At Magnet, we're not just observing these changes – we're actively adapting our strategies to navigate this new terrain. Here's our detailed analysis of what's changing and how we're responding.

PPC Strategies for 2025 | Magnet
Reisto Belovich
May 13, 2025

Ever sat at your desk, staring at your PPC dashboard and wondered, "Am I spending too much? Not enough? On the right stuff?" You're not alone. PPC budgeting in 2025 isn't what it used to be. The game has changed completely with AI algorithms, rising CPCs, and platform diversification throwing curveballs at even the most seasoned marketers.

Our team at Magnet has been managing PPC campaigns for years, and we can tell you, the strategies that worked even a year ago are already obsolete. As costs keep rising and competition gets tougher, you need a data-driven approach to squeeze the most value from every dollar you spend.

How ChatGPT Can Instantly Improve Your UX Writing
Gavin Hall
May 12, 2025
How to Make Your Site Feel Fast (Even If It’s Not)
Gavin Hall
May 12, 2025
Heatmaps Are Dead: Meet Predictive UX Modeling
Gavin Hall
May 12, 2025
Ahrefs Guide: Mastering SEO | Magnet
Zac Almeida
April 29, 2025
Optimizing Your Site for AI Agents | Magnet
Reisto Belovich
February 12, 2025
Mastering O1: The Ultimate Guide to Next-Gen AI Prompt Engineering
Gavin Hall
January 17, 2025
Get Fast & Consistent Webflows Page Templates | Magnet
Mike Heggie
December 16, 2024
Mastering content marketing: communicate to influence and drive conversions | Magnet
Sarah Littlefield
June 13, 2024
March 2024 Google Core Update Explained | Magnet
Sarah Littlefield
May 26, 2024
Leveraging Analytics for Content Marketing Success | Magnet
Reisto Belovich
March 5, 2025
PPC Loves AI: Profitable Performance Max Campaigns | Magnet
Reisto Belovich
June 24, 2024
Streamline Design Handoffs with Figma's Dev Mode | Magnet
Irakli Lolashvili
September 14, 2024
How to Format, Optimize & Switch Images on Webflow | Magnet
Andrew Gaynor
March 25, 2024
Mastering Website KPIs: The Blueprint for Digital Success
Sarah Littlefield
May 12, 2025
Fresh Webflow updates for 2024 | Magnet
Mike Heggie
December 16, 2024
Google's updates to Performance Max for 2024 | Magnet
Sarah Littlefield
December 16, 2024
The Perfect Conversion Metrics for Performance Max | Magnet
Reisto Belovich
December 16, 2024
Unraveling the Mysteries of Website Accessibility in 2024
Sarah Littlefield
May 9, 2025
Best Website Chef: Digital Agency vs. Freelancer?
Andrew Gaynor
March 1, 2024
Future of Remote Work: Asynchronous Collaboration | Magnet
Gavin Hall
September 14, 2024
Exploring the Future of HCI and UI Design | Magnet
Gavin Hall
March 1, 2024
Semantic Search: The Future of Web Browsing | Magnet
Reisto Belovich
June 24, 2024
3 Steps You Should Know to Master Keyword Research | Magnet
Reisto Belovich
February 9, 2024
Empathy in Design: Enhancing Your Creative Process | Magnet
Irakli Lolashvili
September 14, 2024
The Importance of Responsive Web Design | Magnet
Sarah Littlefield
June 24, 2024
How Local SEO Can Boost Your Revenue | Magnet
Reisto Belovich
February 9, 2024
Master Your Business with the Business Model Canvas | Magnet
Gavin Hall
March 1, 2024
Guide to Choosing the Best Ecommerce Platform | Magnet
Sarah Littlefield
May 9, 2025