Insights
Tactics and guides you can use today
Model Context Protocol turns WordPress to Webflow migration from a manual nightmare into an AI-orchestrated weekend project. With MCP servers enabling direct API access and AI agents handling complex field mapping, migrating 1,000 posts now takes 8-12 hours instead of weeks
Orphan pages are the silent killers of SEO. They're sitting there on your website, consuming crawl budget, taking up server space, and providing absolutely zero value to your rankings. Here's how you can fix it.
Only 47% of websites pass Google's Core Web Vitals test. With the new Engagement Reliability metric launching in 2025 and AI-powered optimization tools changing the game, businesses that master these metrics are seeing 20% conversion rate increases.
Still finding content gaps with spreadsheets? Modern AI-powered systems identify topic opportunities with 98% accuracy, while Webflow automation creates self-running content pipelines. This guide shows how to build enterprise-level content operations that scale automatically.
The shift from isolated schema to interconnected markup represents a fundamental change in how search engines understand content. Here's what you need to know.
Informational traffic is fading. See how authoritative content fuels AI search, earns citations, and converts high-intent visitors faster than classic SEO.
While traditional teams toss leads to sales and walk away, revenue marketers own the entire journey and the results, not just activities. Here's everything you need to know about revenue marketing and proving results that drive that bottom line.
Let’s start with a gut punch: if you can’t prove what’s working, someone else will decide what to cut. That "someone" is usually your CFO, your board, or your client's VP who just read a blog post about how to cut marketing spend in a downturn.
Most marketers still default to last-click attribution or platform ROAS screenshots. Why? Because it’s easy, it looks clean, and no one questions it—until they do. The truth? That kind of reporting might protect your job for a quarter, but it won't win budget, trust, or long-term growth.
Enter Google Analytics 4 (GA4). If you know how to wield it, GA4 lets you stop guessing and start proving. Real attribution. Real revenue. Real clarity.
This article shows you how to use GA4 to build a revenue attribution model that actually reflects how people buy—and how marketing drives those decisions.