Insights

Tactics and guides you can use today

Every team member at Magnet web agency is passionate about learning, sharing, and continually improving their understanding of our digital world. Check out articles, written by our team, for thoughts about topics ranging from SEO to UI/UX, growth marketing, design concepts, AI, technology, the future of the web, and more.
What is an MCP server? The ultimate guide to model context protocol
Zac Almeida
May 1, 2025

The Model Context Protocol (MCP) is revolutionizing how AI connects to your data, and MCP servers are the engine making it all possible. If you're still manually feeding context to your AI tools or building one-off integrations for each data source, you're doing it the hard way.

Ahrefs Guide: Mastering SEO | Magnet
Zac Almeida
Apr 29, 2025

Ever wondered what separates the websites that dominate Google from the ones that barely get noticed? It's not luck or magic — it's data-driven SEO. And when it comes to getting your hands on that critical data, Ahrefs is one of the most powerful tools in the industry.

Let's cut to the chase: If your website copy stinks, your conversions will too. But even brilliant content won't save you if nobody can find it. That's where Ahrefs steps in, turning the complex world of search engine optimization into actionable insights that drive real results.

Blogs Vs Whitepapers: a 2025 Guide | Magnet
Reisto Belovich
Apr 14, 2025

This comprehensive guide provides a strategic framework for deciding when to create whitepapers instead of blogs, explores the key trends reshaping whitepaper effectiveness in 2025, and offers practical implementation tactics for marketing leaders seeking to maximize ROI through this powerful content format.

The Ultimate Web Copywriting Guide for 2025 | Magnet
Reisto Belovich
Apr 3, 2025

Let's cut to the chase: If your website copy stinks, your conversions will too.

Great design and slick products won't save you if your words don't pull their weight. This idiot's guide (no offense!) will show you how to write no-nonsense web copy that actually converts.

We'll cover everything from crafting magnetic headlines and understanding user psychology to formatting, SEO, tone of voice, and killer calls-to-action.

PPC Strategies for 2025 | Magnet
Reisto Belovich
Apr 14, 2025

Ever sat at your desk, staring at your PPC dashboard and wondered, "Am I spending too much? Not enough? On the right stuff?" You're not alone. PPC budgeting in 2025 isn't what it used to be. The game has changed completely with AI algorithms, rising CPCs, and platform diversification throwing curveballs at even the most seasoned marketers.

Our team at Magnet has been managing PPC campaigns for years, and we can tell you, the strategies that worked even a year ago are already obsolete. As costs keep rising and competition gets tougher, you need a data-driven approach to squeeze the most value from every dollar you spend.

Optimizing Your Site for AI Agents | Magnet
Reisto Belovich
Feb 12, 2025

We’re seeing yet another fundamental shift in digital marketing. As AI agents become increasingly sophisticated in how they crawl and interpret websites, businesses face a unique challenge: how do you optimize for these AI systems while maintaining an engaging human experience?

2025 Headless CMS Showdown: Our #1 Top Pick | Magnet
Gavin Hall
Feb 12, 2025

Looking for the best headless CMS in 2025? Yeah, us too. After banging our heads against the wall testing every platform under the sun (seriously, like 15 of them), we've got some strong opinions to share.

Mastering O1: The Ultimate Guide to Next-Gen AI Prompt Engineering
Gavin Hall
Jan 17, 2025

This guide aims to teach you how to craft prompts that bring out the O1 model’s strengths.

PPC in 2025: Unlock the Future of Paid Search with Smart, Data-Driven Strategies
Reisto Belovich
Jan 15, 2025

Paid search is undergoing its most significant transformation in years. At Magnet, we're not just observing these changes – we're actively adapting our strategies to navigate this new terrain. Here's our detailed analysis of what's changing and how we're responding.

Beyond SEO trends: A technical guide to authentic digital authority in 2025
Reisto Belovich
January 3, 2025
Mastering Gestalt Principles in UX Design for Seamless User Experiences
Mike Heggie
October 8, 2024
Get Fast & Consistent Webflows Page Templates | Magnet
Mike Heggie
December 16, 2024
Mastering content marketing: communicate to influence and drive conversions | Magnet
Sarah Littlefield
June 13, 2024
March 2024 Google Core Update Explained | Magnet
Sarah Littlefield
May 26, 2024
Leveraging Analytics for Content Marketing Success | Magnet
Reisto Belovich
March 5, 2025
PPC Loves AI: Profitable Performance Max Campaigns | Magnet
Reisto Belovich
June 24, 2024
Streamline Design Handoffs with Figma's Dev Mode | Magnet
Irakli Lolashvili
September 14, 2024
How to Format, Optimize & Switch Images on Webflow | Magnet
Andrew Gaynor
March 25, 2024
Mastering Website KPIs: The Blueprint for Digital Success
Sarah Littlefield
March 18, 2024
Fresh Webflow updates for 2024 | Magnet
Mike Heggie
December 16, 2024
Google's updates to Performance Max for 2024 | Magnet
Sarah Littlefield
December 16, 2024
The Perfect Conversion Metrics for Performance Max | Magnet
Reisto Belovich
December 16, 2024
How to Engage Customers With Voice Search | Magnet
Sarah Littlefield
December 16, 2024
Unraveling the Mysteries of Website Accessibility in 2024
Sarah Littlefield
June 13, 2024
Best Website Chef: Digital Agency vs. Freelancer?
Andrew Gaynor
March 1, 2024
Future of Remote Work: Asynchronous Collaboration | Magnet
Gavin Hall
September 14, 2024
Exploring the Future of HCI and UI Design | Magnet
Gavin Hall
March 1, 2024
What is Technical SEO? | Magnet
Reisto Belovich
February 9, 2024
Semantic Search: The Future of Web Browsing | Magnet
Reisto Belovich
June 24, 2024
3 Steps You Should Know to Master Keyword Research | Magnet
Reisto Belovich
February 9, 2024
Empathy in Design: Enhancing Your Creative Process | Magnet
Irakli Lolashvili
September 14, 2024
The Importance of Responsive Web Design | Magnet
Sarah Littlefield
June 24, 2024
How Local SEO Can Boost Your Revenue | Magnet
Reisto Belovich
February 9, 2024
Master Your Business with the Business Model Canvas | Magnet
Gavin Hall
March 1, 2024
Guide to Choosing the Best Ecommerce Platform | Magnet
Sarah Littlefield
December 16, 2024
Avoid These 5 Costly Website Mistakes | Magnet
Andrew Gaynor
March 1, 2024