Insights
Tactics and guides you can use today
The Model Context Protocol (MCP) is revolutionizing how AI connects to your data, and MCP servers are the engine making it all possible. If you're still manually feeding context to your AI tools or building one-off integrations for each data source, you're doing it the hard way.
Ever wondered what separates the websites that dominate Google from the ones that barely get noticed? It's not luck or magic — it's data-driven SEO. And when it comes to getting your hands on that critical data, Ahrefs is one of the most powerful tools in the industry.
Let's cut to the chase: If your website copy stinks, your conversions will too. But even brilliant content won't save you if nobody can find it. That's where Ahrefs steps in, turning the complex world of search engine optimization into actionable insights that drive real results.
This comprehensive guide provides a strategic framework for deciding when to create whitepapers instead of blogs, explores the key trends reshaping whitepaper effectiveness in 2025, and offers practical implementation tactics for marketing leaders seeking to maximize ROI through this powerful content format.
Let's cut to the chase: If your website copy stinks, your conversions will too.
Great design and slick products won't save you if your words don't pull their weight. This idiot's guide (no offense!) will show you how to write no-nonsense web copy that actually converts.
We'll cover everything from crafting magnetic headlines and understanding user psychology to formatting, SEO, tone of voice, and killer calls-to-action.
Ever sat at your desk, staring at your PPC dashboard and wondered, "Am I spending too much? Not enough? On the right stuff?" You're not alone. PPC budgeting in 2025 isn't what it used to be. The game has changed completely with AI algorithms, rising CPCs, and platform diversification throwing curveballs at even the most seasoned marketers.
Our team at Magnet has been managing PPC campaigns for years, and we can tell you, the strategies that worked even a year ago are already obsolete. As costs keep rising and competition gets tougher, you need a data-driven approach to squeeze the most value from every dollar you spend.
We’re seeing yet another fundamental shift in digital marketing. As AI agents become increasingly sophisticated in how they crawl and interpret websites, businesses face a unique challenge: how do you optimize for these AI systems while maintaining an engaging human experience?
Looking for the best headless CMS in 2025? Yeah, us too. After banging our heads against the wall testing every platform under the sun (seriously, like 15 of them), we've got some strong opinions to share.
This guide aims to teach you how to craft prompts that bring out the O1 model’s strengths.
Paid search is undergoing its most significant transformation in years. At Magnet, we're not just observing these changes – we're actively adapting our strategies to navigate this new terrain. Here's our detailed analysis of what's changing and how we're responding.