Expertise

Content Management Systems

Tailoring Content Management Systems for Digital Excellence

Choosing the right Content Management System (CMS) for your business goes beyond just picking a platform; it's about finding a solution that aligns with your team's capabilities, scales with your growth, and integrates seamlessly with your other tools. Here are 6 things that matter:

User-Friendliness

A CMS should be intuitive. For instance, if a member of your marketing team wants to upload a blog post, the process should be straightforward, allowing them to focus on content rather than wrestling with a complex interface. Look for CMS platforms with drag-and-drop editors, clear content organization, and easy-to-use media libraries.

Scalability

Your CMS should support your business as it grows. This means being able to handle increases in web traffic without performance hitches and offering the flexibility to add new sections or functionalities to your site. Platforms that allow for custom development on top of a standard setup can be particularly valuable here, providing the best of both worlds—ease of use and customizability.

Integration

Effective integration capabilities are crucial. A good CMS will offer plugins or APIs that allow for easy integration with CRM systems, e-commerce platforms, social media, and analytics tools. This might look like a WordPress site using WooCommerce for e-commerce functions, seamlessly integrated with Mailchimp for email marketing and HubSpot for CRM.

Security

A secure CMS is non-negotiable. Opt for platforms that offer regular security updates, robust user permission settings, and reliable backup solutions. For example, ensuring that your chosen CMS supports SSL certificates, offers two-factor authentication, and has a good track record of quickly addressing vulnerabilities.

Support and Updates

The right CMS comes with dependable support and regular updates. This means having access to a responsive support team and receiving updates that improve features, fix bugs, and patch security vulnerabilities. Platforms with active developer communities, like Drupal, often provide a wealth of resources, from forums to detailed documentation, helping users resolve issues swiftly.

Performance

Website performance directly impacts user experience and SEO. A suitable CMS will optimize images, manage caching, and support responsive design, ensuring fast load times across devices. Tools like GTmetrix can help evaluate the performance of sites built on different CMS platforms, giving you a glimpse into how well a system manages these aspects.

Choosing the best CMS requires research and sometimes a bit of trial and error. Here are 50 CMS platforms to consider:

Open-Source PHP CMSs

WordPress: The most widely used CMS, renowned for its ease of use, extensive plugin ecosystem, and strong community support. Excellent for everything from simple blogs to complex websites. Official Homepage
Joomla: Offers a good balance between extensibility and ease of use, suitable for a range of websites including e-commerce and social networks. Focuses on customization and flexibility. Official Homepage
Drupal: Known for its powerful taxonomy and ability to handle complex content structures, ideal for complex, content-rich sites requiring custom workflows. Highly customizable and scalable. Official Homepage

E-commerce Platforms

Magento (Adobe Commerce): A robust platform with a wide range of features, designed for scalability and complexity, offering powerful tools for large stores and enterprise-level solutions. Official Homepage
Shopify: A user-friendly, hosted platform ideal for small to medium-sized businesses looking to start selling online quickly. Offers a comprehensive set of e-commerce tools and an extensive app marketplace. Official Homepage
WooCommerce: An open-source e-commerce plugin for WordPress, transforms a WordPress site into a fully functional online store. Highly customizable and suitable for businesses of all sizes. Official Homepage

Site Builders

Wix: A cloud-based web development platform with an intuitive drag-and-drop interface, easy for anyone to create a professional website. Great for small businesses, portfolios, and personal sites. Official Homepage
Squarespace: Known for sleek templates and user-friendly design capabilities, a popular choice for creatives and small businesses looking for a visually appealing website. Official Homepage

Headless CMS

Contentful: A platform-agnostic, API-first "headless" CMS, provides a backend for managing content that can be delivered to any device or channel. Designed for developers. Official Homepage
Sanity: An open-source headless CMS built on React.js, offers real-time collaboration, customizable editing environments, and a powerful query language. Geared towards rapid project deployment. Official Homepage
Strapi: An open-source, Node.js based headless CMS, designed for developers to build powerful, self-hosted APIs quickly and easily. Official Homepage

.NET CMSs

Umbraco: An open-source CMS built on the .NET framework, known for its flexibility and extensive customization options. Offers a user-friendly interface and strong community support. Official Homepage
Kentico: A comprehensive CMS, E-commerce, and Online Marketing platform, provides a wide range of features out of the box for creating sophisticated websites and online stores on the .NET framework. Official Homepage

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Resources

Technologies

Tools we use for

Content Management Systems

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Content Management Systems

FAQs

Common questions about

Content Management Systems

What are the different types of developers on your team?

At Magnet, our team comprises a diverse array of developers, each specializing in different areas of technology and software development. This variety ensures we can tackle a wide range of projects, from web and mobile applications to complex system integrations and data analytics solutions.

Can we edit content on our own website?

Absolutely, we believe that you should have the ability to update your own website content. We do believe in constraining layout editing within the confines of a tight agreed upon design system, to be sure that elements and layouts are consistent and no website breakages can occur via the CMS. We typically build websites on user-friendly content management systems that allow you to easily make updates and keep your website fresh with new content, with the safety of being able to roll back changes to earlier versions if needed. We provide training on how to use the CMS post-launch.

We typically favor the popular CMS systems Sanity, Webflow and Laravel Nova.

Can you add our own content to the website?

Absolutely! We understand that content is king. Your website's content plays a vital role in portraying your brand's story, communicating your value proposition, and engaging with your audience.

Expertise

Other ways we can help

AI Search Optimization

Marketing - SEO - AI Search Engine Optimization

Digital search is experiencing a substantial shift as a growing number of consumers now turn to AI answer engines like ChatGPT and Perplexity for their search needs. In this evolving environment, traditional SEO alone can no longer guarantee your brand's visibility. At Magnet, we've developed a comprehensive AI optimization framework that ensures your brand appears accurately and favorably in AI-generated responses across all major platforms.

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API Development

Design - Integration - Management

Magnet excels in designing, integrating, and managing APIs, ensuring seamless communication between different software components and services to create robust and scalable web solutions.

Analytics

Data collection - Analysis - Insight generation

Our team specializes in gathering, analyzing, and interpreting data to generate actionable insights, helping clients make informed decisions and optimize their digital strategies effectively.

Artificial Intelligence

Machine learning - Data processing - Predictive modeling

We leverage the latest in artificial intelligence, including machine learning algorithms and predictive modeling, to develop intelligent solutions that anticipate user needs and improve decision-making processes.

Brand Strategy

Research - Positioning - Brand Development

Our approach to brand strategy involves comprehensive research and strategy, market positioning, and brand development, ensuring our clients stand out in their respective markets and resonate with their target audience.

Brand and Identity Design

Conceptualization - Visual Identity - Brand Consistency

We specialize in creating cohesive brand and identity designs, from conceptualization to the development of a compelling visual identity that maintains brand consistency across all platforms.

Conversion Rate Optimization

Insights | Optimization | A/B Testing

We leverage data-driven insights to systematically identity drop-off points and uncover opportunities for improvement.

Copywriting

Messaging Strategy - Writing - Brand Voice

Our copywriting expertise encompasses developing a strategic messaging strategy, crafting compelling content, and maintaining a consistent brand voice to engage and convert target audiences.

Design Systems

Components | UI/UX Standards | Documentation

We craft design systems with a methodical and user-centric approach, seeking to maximize cohesion and uniformity while allowing for creative freedom within brand standards.

Digital Strategy

Branding - Positioning - Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Ecommerce Platforms

Platform Selection - Customization - Optimization

Magnet excels in selecting, customizing, and optimizing ecommerce platforms to create seamless shopping experiences, increase conversions, and drive sales.

Full Stack Engineering

Frontend - Backend - Systems

Our full stack engineering services encompass frontend and backend development, along with system integration, providing complete and efficient web solutions.

Graphics and Illustration

Concepts - Storytelling - Brand Alignment

We create unique graphics and illustrations, focusing on concept creation, visual storytelling, and brand alignment to visually communicate our clients' messages and values.

Growth Marketing

Strategy - Multichannel - A/B Testing

Magnet's growth marketing expertise includes formulating effective strategies, optimizing various channels, and analyzing performance to fuel sustainable growth and market expansion.

Infrastructure and DevOps

Systems Architecture - Automation - CI/CD

Our team specializes in infrastructure and DevOps, ensuring robust system architecture, streamlined deployment automation, and continuous integration for improved operational efficiency.

Jamstack Development

Secure - Performant - Scalable

Magnet leverages Jamstack principles for modern web development, focusing on performance optimization and static site generation for faster, more secure websites.

Local SEO

Local Visibility - Google Business Profile - Local Listings

Our tested strategies are designed to increase your visibility in specific geographic areas, making it easier for local customers to find and engage with your business.

Nocode Development

Marketing Sites - Integrations - Rapid Prototyping

We utilize nocode platforms for rapid solution design and prototyping, enabling quick iteration and deployment of web applications without traditional coding.

Off-Site SEO

Backlinks - Collaborations - Engagement

Off-site SEO is critical for establishing your site's authority and enhancing its position in search engine results. We employ a multifaceted approach that extends your digital footprint and builds your brand's credibility across the internet.

On-Site SEO

Content - User Experience - Internal Linking

At Magnet , our on-site SEO services are tailored to ensure your website's content and structure are optimized for both search engines and users.

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Pay Per Click Advertising

Management - Bid Optimization - CRO

Magnet manages PPC campaigns with expertise in campaign management, bid optimization, and conversion tracking, ensuring high ROI and effective ad spend allocation.

Performance and Security

Optimization - Auditing - Risk Mitigation

Our focus on performance and security involves enhancing website speed, conducting thorough vulnerability assessments, and implementing measures to mitigate risks and protect against threats.

Social Media Marketing

Technical SEO

Auditing - On-Page SEO - Optimization

We specialize in technical SEO, from comprehensive website audits and on-page optimization to implementing technical improvements, enhancing search engine visibility and user experience.

UI/UX Design

User Research - Interface Design - Usability Testing

At Magnet, our UI/UX design process involves in-depth user research, intuitive interface design, and rigorous usability testing to create user-centered designs that improve engagement and conversion rates.

Web Animation

Concepts - Motion design - Interactive animation

At Magnet, we bring digital experiences to life through concept development, motion design, and interactive animation, enhancing user engagement and conveying complex ideas in an intuitive manner.

Insights

Tips, tactics and useful insights

Every team member at Magnet web agency is passionate about learning, improving and sharing everything about their field of expertise.

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