A franchise website platform for a professional services companyA franchise website platform for a professional services companyA franchise website platform for a professional services company
Case Studies

TruBlue House Care

A franchise website platform for a professional services company

Marketing website

Assignment

TruBlue Total House Care, a trusted national brand for home maintenance, needed a revitalized online presence to further resonate with local markets and reflect modern aesthetics. Our task was to overhaul the franchise website, infusing a fresh, modern look while elevating its functionality to ensure a seamless user experience. This transformation aimed not only to retain the brand’s national trust but to bolster its local outreach, paving the way for sustained growth.

Scope

  • CMS Development
  • Franchise Platform Development
  • SEO Audit
  • UI/UX Design
  • Graphic Design and Illustration
  • Full-Stack Development
  • Growth Marketing

Approach

We decided to employ a Jamstack approach for the website overhaul. This allowed us to create a modern, functional website that provided flexibility for franchise owners while attracting new customers across the brand. As a thriving franchise with over 50 national locations, it was essential to communicate the brand values and services while allowing owners to customize their locations in a hassle-free way.

To ensure the website attracted the right audience, we conducted a comprehensive SEO audit. This helped us identify relevant keyword opportunities and understand various audience needs. Based on these insights, we created a sitemap, added new pages, and devised a page structure that informed and converted visitors.

Although TruBlue already had a brand identity and color scheme, our team expanded upon what was already working. We drew from existing elements to create custom icons, background motifs, and an expanded palette of colors. It was crucial for the brand elements to exude professionalism, trustworthiness, and cleanliness.

In line with the mission and values of TruBlue, we developed a clean, modern user interface (UI) design. This involved using fresh colors, ample white space, colorful photography, and tactful animation to enhance the user experience and create an inviting online presence for the brand.

Implementation

During the implementation phase, we focused on creating a robust platform that empowered franchise owners to manage their own profile pages, update their location information, and gather leads. To achieve this, we utilized the Jamstack architecture, which allowed us to build a platform that scaled efficiently, instead of simply creating a single website. Our goal was to develop an entire ecosystem that facilitated seamless management for TruBlue's franchise owners.

The backend of the platform was developed using Laravel, a PHP framework known for its performance and flexibility. This choice ensured that the platform could handle the complex needs of multiple franchises while maintaining speed and reliability.

We used Nuxt and VueJS to power the frontend, as these JavaScript frameworks enabled us to create a highly interactive and responsive user experience. This, in turn, provided franchise owners with an intuitive interface to manage their individual pages, making it easy for them to update their profiles and location information as needed.

To bring everything together, we implemented a headless CMS – Sanity. This choice allowed us to separate the content management from the frontend presentation, providing franchise owners with a streamlined content management experience. The headless CMS architecture enabled us to store and manage all content in a centralized location, while allowing each franchise owner to access and update their specific content seamlessly.

Outcome

The newly designed TruBlue website is not only easy to navigate, but it also drives traffic through previously untapped keywords, making it a valuable tool for franchise owners. Within three months of the site's launch, user numbers increased by 30%, pageviews saw a 58% uptick, and session duration grew by 9% compared to the previous year. The modern design, seamless functionality, and locally-focused strategy have all contributed to the flourishing of the TruBlue Total House Care brand on the local level.

Kind words

"Magnet's ability to merge their digital expertise with a content strategy has led to a high performing website. Very pleased with the results of our site launch and highly recommend them as a web design agency."

Sean Fitzgerald

TruBlue House Care

Work

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Solutions

Value driven focus with groundbreaking results

Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.

Websites by Magnet

Marketing Websites

Optimize for the right eyeballs with an engaging experience.

We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

Ecommerce by Magnet

Ecommerce Websites

Build a finely tuned internet selling machine on best-in-class tech.

Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.

SEO services by Magnet

Search Optimization

Proven SEO tactics and content marketing strategies lower CAC.

One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).

Growth Marketing solutions by Magnet

Paid Advertising

Creative messaging with precision targeting for better sales velocity.

For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.