Commonwealth Inc
Case Studies
Commonwealth Inc
A 200% ROI just 3 days after website relaunch
Assignment
Commonwealth Inc., a trusted third-party logistics provider with over 35 years of experience, needed a website that reflected its reputation for reliability, efficiency, and industry expertise. With expansive warehousing solutions and multimodal transportation services, the company required a digital platform that would effectively communicate its capabilities while driving customer engagement and lead generation.
Magnet was entrusted with creating a high-performance website that would modernize Commonwealth’s online presence, enhance user experience, and improve visibility in the highly competitive logistics industry.
Scope
- UI/UX Design
- Custom Website Development
- SEO & Content Strategy
- Mobile Optimization
- Lead Generation Optimization
Approach
A logistics company’s website must be clear, intuitive, and action-driven. We developed a streamlined navigation structure that allows visitors to quickly access warehousing, transportation, and industry-specific solutions. Each service page was designed to showcase Commonwealth’s expertise with engaging visuals, detailed content, and clear calls to action.
With logistics being a highly competitive space, we developed an SEO-focused content strategy that emphasized Commonwealth’s differentiators—its 2 million square feet of premium warehousing, multimodal transportation options, and expertise across industries like aerospace, chemicals, and food & beverage.
Implementation
By integrating strategic keywords, optimizing metadata, and structuring content for readability and engagement, we positioned Commonwealth as a top-tier player in third-party logistics.
Given the growing number of business decision-makers accessing websites via mobile devices, we implemented a mobile-first approach. The new site is fully responsive, ensuring seamless experiences across all screen sizes, from desktops to tablets and smartphones.
Understanding the importance of inclusivity, we designed the website to meet ADA and WCAG standards. Features like alt text for images, keyboard navigation, and high-contrast design elements ensure accessibility for all users.
A logistics website isn’t just an informational hub—it’s a sales tool. We implemented high-impact call-to-action (CTA) buttons throughout the site, integrated lead forms, and optimized the “Speak to Sales” feature to streamline the customer inquiry process.
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Outcome
The new website showcases Commonwealth as a leader in the logistics space, with a modern, professional design that reflects its expertise and trustworthiness.
With an SEO-optimized content strategy, the website now ranks for high-value keywords in warehousing, transportation, and industry-specific logistics solutions, driving increased organic traffic.
The streamlined navigation, clear service offerings, and conversion-driven layout have led to increased inquiries and engagement from businesses looking for logistics solutions.
Kind words
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Marketing Websites
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Ecommerce Websites
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Search Optimization
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Paid Advertising
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.