Distillations of what we know, drawn from decades of experience.
Growth architecture, agentic AI, and the systems underneath — the expertise we live in every day, written down and kept current. Every edit logged.
Google's Click Number Has No Receipt
GavinGoogle says AI features in Search send billions of clicks to websites every week. Search Console's own AI report cannot show you a single one. Here is the measurement decision marketing directors need to make before they plan next quarter's budget on a number nobody can check.
Search Console Now Tracks Your Social Clicks
GavinGoogle Search Console can now verify an Instagram, TikTok, X, or YouTube account and report how its posts perform on Google Search and Discover. The wall between social content and SEO measurement just came down. Here is the reporting decision marketing directors need to make this quarter.
Search Now Checks Out Your Customer
GavinGoogle's AI Mode can now add items to an Instacart cart, pull Canva templates, and build a YouTube Music playlist without a single click to a website. Search stopped being a discovery layer and started being a transaction layer. Here is the operating decision that creates for paid media and measurement.
Stop Optimizing For Google Alone
GavinOn July 16, the EU ordered Google to open Android to rival AI assistants and share its search data with competitors. A discovery strategy that bets everything on one engine is now a regulatory risk, not only a market one. Here is what marketing leaders should build instead.
