Insights

How to format, optimize and switch out images on your Webflow site

Andrew Gaynor
February 12, 2024

How to Update Images on Your Webflow Site with WebP Format

Updating your Webflow site with images in WebP format can significantly enhance your website's performance and loading times. In this article, we’ll show you how to change your images to WebP format, a process that not only optimizes your website but also ensures it keeps up with best practices in web development.

What is WebP?

Developed by Google, WebP is a modern raster graphic file format intended to replace traditional formats like JPEG, PNG, and GIF. Opting for WebP images on your website means using smaller file sizes without compromising on quality, leading to quicker page loads and a better user experience.

Identifying and Converting Your Images

To start, you need to identify the format of the images on your site. Simply right-click an image, open it in a new tab, and check the URL for the file extension (.png, .jpeg, etc.). If you need to download the image, right-click and select "save image as" to save it to your machine.

For conversion to WebP, numerous online tools are available. We like to use https://convertio.co/. Upload your image to one of these platforms, choose WebP as your target format, and click convert. This process not only changes the format but also reduces the file size significantly. For example, a 2.1MB file might shrink to just over 1MB post-conversion.

To further optimize the file size, you can use services like tinyjpeg.com. Upload your newly converted WebP image, and it will compress it even more without losing visible quality.

Updating Images on Your Webflow Site

Once you have your optimized WebP images, it's time to update your site. You can go to the page you want to edit then access the Webflow editor by adding ?edit to the page’s url, or navigate through the editor to the page you wish to update. Look for the replaceable image icon, select your WebP image, and ensure its aspect ratio fits well with your site's design.

After replacing the image, don't forget to publish your changes to make the update live on your website.

Switching to WebP images on your Webflow site is a straightforward process that can drastically improve your site's load time and overall performance. By following these steps, you can ensure your website remains fast, efficient, and visually appealing.

Subscribe
Resources
Topics covered
Subscribe
Keep reading

Dive deeper

What is Whimsical? A complete guide to the visual collaboration workspace
Zac Almeida
May 12, 2025
Access Granted: Unraveling the Mysteries of Website Accessibility in 2024
Sarah Littlefield
May 9, 2025
Choosing the best ecommerce platform
Sarah Littlefield
May 9, 2025
"Alexa, bring me more customers!" The ultimate guide to voice search
Sarah Littlefield
May 9, 2025
Beyond SEO trends: A technical guide to authentic digital authority in 2025
Reisto Belovich
May 9, 2025
What is an MCP server? The ultimate guide to model context protocol
Zac Almeida
May 9, 2025
What is Ahrefs? The complete guide to this powerful SEO tool
Zac Almeida
Apr 29, 2025
Stop writing blogs, start writing whitepapers
Reisto Belovich
Apr 14, 2025
An idiots guide to writing killer web copy
Reisto Belovich
Apr 3, 2025
How to choose the right budget for your PPC campaign
Reisto Belovich
Apr 14, 2025
How to optimize your website for both AI agents and humans: The new frontier of SEO
Reisto Belovich
Feb 12, 2025
2025 Headless CMS Showdown: Our #1 Top Pick, 15 Contenders and a Rising Star
Gavin Hall
Feb 12, 2025
Mastering O1: The Ultimate Guide to Next-Gen AI Prompt Engineering
Gavin Hall
Jan 17, 2025
PPC in 2025: Unlock the Future of Paid Search with Smart, Data-Driven Strategies
Reisto Belovich
Jan 15, 2025
Gestalt Principles: Shaping User Experience Like a Boss
Mike Heggie
Oct 8, 2024
Unlock Speed and Consistency with Webflow’s Page Templates
Mike Heggie
Dec 16, 2024
Mastering content marketing: communicate to influence and drive conversions
Sarah Littlefield
Jun 13, 2024
Google’s latest Core Update Aims to Eliminate Spammy Content
Sarah Littlefield
May 26, 2024
Driving Results: How Analytics Can Transform Your Content Marketing Strategy
Reisto Belovich
Mar 5, 2025
PPC loves AI: How to set up and run a highly profitable Performance Max campaign
Reisto Belovich
Jun 24, 2024
Streamline your design handoffs and make developers happy with Figma's dev mode
Irakli Lolashvili
Sep 14, 2024
The Ultimate Guide to Creating and Mastering Website KPIs
Sarah Littlefield
Mar 18, 2024
Fresh Webflow updates for 2024
Mike Heggie
Dec 16, 2024
Google's updates to Performance Max for January 2024
Sarah Littlefield
Dec 16, 2024
How to Get Your Conversion Metrics Right in Performance Max
Reisto Belovich
Dec 16, 2024
Cooking up the perfect website: digital agency vs. freelancer
Andrew Gaynor
Mar 1, 2024
Asynchronous collaboration and the five levels of autonomy
Gavin Hall
Sep 14, 2024
The future of human computer interface design
Gavin Hall
Mar 1, 2024
What is technical SEO?
Reisto Belovich
Feb 9, 2024
Understanding semantic search: the future of web browsing
Reisto Belovich
Jun 24, 2024
Master keyword research in 3 simple steps
Reisto Belovich
Feb 9, 2024
How Empathy Can Improve Your Design Process
Irakli Lolashvili
Sep 14, 2024
The importance of responsive web design for your business
Sarah Littlefield
Jun 24, 2024
How local SEO can boost your revenue
Reisto Belovich
Feb 9, 2024
Unleashing Your Business's Potential with the Business Model Canvas
Gavin Hall
Mar 1, 2024
5 Website Mistakes That Are Costing You Money
Andrew Gaynor
Mar 1, 2024