Magnet digital agency
Custom software development

Tailored solutions that fit like a glove

Off-the-shelf software often falls short in addressing your company's specific challenges or requirements, leaving you with inefficient processes and missed opportunities. At Magnet, we take pride in being a top-tier custom software development company, crafting bespoke solutions that work seamlessly with your existing systems and help you overcome obstacles and achieve your goals.
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Your Elite software development team

We make best-in-class custom software

Whether its education technology used by UCLA and McGraw Hill, to complex document management software for Ikea, or live bidding auction software for a startup, we have the boots on the ground experience that makes us the ideal choice for your next big idea.


We create visual representations of your software's layout and structure to ensure clarity and efficiency in the development process.

User-Centric Approach

We prioritize user satisfaction and design software solutions with the end-user in mind - creating intuitive, enjoyable, and efficient experiences.

Scalability and Flexibility

We like to plan for the future. Our custom software solutions are designed to grow alongside your business, ensuring that they remain effective as your needs evolve over time.

Cutting-Edge Technologies

We are all obsessed with the latest software and hardware advancement. So it's easy for us to make sure that your software stays fresh and innovative.

Custom software development by Magnet

Our software development process

Custom software development services that fit your business

One of the biggest perks of working with us, is our team of development specialists are masters of both front-end and back-end development.

Rather than undergoing those dreadful communication silos between different teams, we are able to create software solutions for your business from beginning to end.

Discovery & analysis

Understanding your business and its unique needs is at the heart of our process. We identify opportunities and challenges for software development and create a tailored plan to address them.

Design & planning

Our team creates a blueprint for your software solution, defining project milestones, timeline, and budget to ensure a smooth and efficient development process.

Development & Implementation

Our expert developers use the latest technologies to build your software, ensuring seamless integration with your existing systems and a flawless user experience.

Testing & quality assurance

We conduct rigorous and meticulous testing to make sure that all software functions are performing correctly and efficiently - maintaining the highest standards of quality.

Deployment & support

Once your software is ready, we launch it and provide ongoing support, monitoring performance and making necessary updates to ensure its continued success.

Working a website in a cafe by Magnet

The Magnet difference

Why our custom software development services stand out

A human touch

We understand that behind every website interaction is a real person with unique needs and desires. Our approach to website design and development combines human experience and intuition to craft a cohesive website that resonates with your target audience.

Data-Driven Web Strategies

In the digital world, intuition is not enough. Our approach to website design and development is backed by data-driven insights. We analyze market trends, customer behavior, and competitor strategies to build a website that not only looks good but also performs well in your specific market.

Solutions tailored to your unique needs

If you're throwing a generic solution at a unique problem, it's obviously not going to end well.

Magnet offers an extensive range of website design and development services and solutions tailored to your unique requirements.

Ongoing Website Evolution

The digital landscape is ever-changing, and so are the ways in which websites engage with their audience. We don’t just build your website; we evolve with you. Our team stays ahead of the curve, ensuring your website remains relevant and impactful in an ever-evolving digital world.

custom software Expertise

How we deliver custom software
API Development

API Development

Design - Integration - Management

Magnet excels in designing, integrating, and managing APIs, ensuring seamless communication between different software components and services to create robust and scalable web solutions.

Artificial Intelligence

Artificial Intelligence

Machine learning - Data processing - Predictive modeling

We leverage the latest in artificial intelligence, including machine learning algorithms and predictive modeling, to develop intelligent solutions that anticipate user needs and improve decision-making processes.

Blockchain Development

Blockchain Development

System design - Smart contracts - Security measures

Magnet is proficient in blockchain technology, designing secure systems, developing smart contracts, and implementing advanced security measures to revolutionize how transactions and data are handled.

Content Management Systems

Content Management Systems

Customization - Integration - Content optimization

Magnet provides expert CMS solutions, offering customization, seamless integration, and content optimization to enable clients to manage and publish their content efficiently.

Digital Strategy

Digital Strategy

Branding - Positioning - Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Full Stack Engineering

Full Stack Engineering

Frontend - Backend - Systems

Our full stack engineering services encompass frontend and backend development, along with system integration, providing complete and efficient web solutions.

Infrastructure and DevOps

Infrastructure and DevOps

Systems Architecture - Automation - CI/CD

Our team specializes in infrastructure and DevOps, ensuring robust system architecture, streamlined deployment automation, and continuous integration for improved operational efficiency.

Performance and Security

Performance and Security

Optimization - Auditing - Risk Mitigation

Our focus on performance and security involves enhancing website speed, conducting thorough vulnerability assessments, and implementing measures to mitigate risks and protect against threats.

UI/UX Design

UI/UX Design

User Research - Interface Design - Usability Testing

At Magnet, our UI/UX design process involves in-depth user research, intuitive interface design, and rigorous usability testing to create user-centered designs that improve engagement and conversion rates.

Case studies

Examples of our work in custom software design and development

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Higher quality software development

Our 360-degree approach for precision and impact in custom software development

We pride ourselves on our expertise in custom software design and development, building web applications with a focus on executing every part of the production with care and precision. From strategy to creative to implementation and ongoing testing, we ensure your web application is fast, secure and optimized at every level for growth.


Our custom software agency believes an inclusive internet is the way forward. Accessibility is considered throughout our process and we can help you achieve ADA or WCAG compliance.


We optimize your web application at every turn, ensuring that the code, content and all design decisions have a positive impact on performance, user experience and KPI delivery.


We ensure the security of your custom software with encryption, multi-factor authentication, backup and restoration, regularly scheduled audits, updates and well-tested code.


Our strategy is fueled by data. Using analytics, A/B testing, and market research, we craft custom software that truly connects with your audience and stays ahead of industry trends.


We meticulously fine-tune every aspect of your custom software for maximum impact and visibility. This ensures that your web application not only looks good but also exceeds expectations.


Our training, documentation and support provide peace of mind during the rollout of your custom software. We stay on track with comprehensive monitoring and reporting.


Open source tools that are carefully selected and meticulously perfected

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Custom Software FAQs

Some common things asked about custom software development

Does Magnet work with AI technologies?

Magnet incorporates AI tools like GitHub Copilot, Cody, and custom Large Language Models, along with Google Performance Max campaigns, to optimize our web development and digital marketing services. These technologies allow us to enhance efficiency, ensure code quality, provide tailored solutions, and maximize advertising performance, ensuring our clients receive top-tier, innovative services.

How does Magnet pick a target audience

From identifying your target marketing to segmentation and feedback loops, we continually optimize audience targeting.

What are the different types of developers on your team

At Magnet, our team comprises a diverse array of developers, each specializing in different areas of technology and software development. This variety ensures we can tackle a wide range of projects, from web and mobile applications to complex system integrations and data analytics solutions.

What factors most influence a successful ecommerce website

Creating a successful eCommerce website involves a wide array of deep considerations. At Magnet, we understand that the success of an eCommerce site is influenced by a combination of critical factors, each contributing to the overall user satisfaction, engagement, and sales conversion rates.

What tools and technologies are commonly used by custom SEO agencies?

Custom SEO agencies use a range of tools and technologies, including keyword research tools, analytics platforms, content management systems, backlink analysis tools, and SEO tracking software. These tools assist in strategy development, performance tracking, and optimization efforts. Explore the advanced tools used in custom SEO.

How does a custom SEO agency measure the success of its strategies?

A custom SEO agency measures the success of its strategies using a variety of metrics such as keyword rankings, organic traffic, conversion rates, and ROI. They also use analytics tools to track performance and make data-driven decisions for continuous improvement. Discover how an agency measures and optimizes SEO success.

What are the steps involved in developing a custom SEO strategy?

Developing a custom SEO strategy involves several key steps, including business analysis, market and competitor research, keyword research, strategy formulation, implementation, and continuous monitoring and adjustment. Each step is critical to creating an effective and targeted SEO plan. Learn about the detailed process of developing a custom SEO strategy.

How does a custom SEO agency ensure its strategies align with a client's brand?

A custom SEO agency ensures alignment with a client's brand by understanding the brand’s voice, values, and positioning. This involves integrating SEO tactics with the brand’s overall marketing strategy to maintain consistency and authenticity. Learn about aligning SEO strategies with brand identity.

Can a custom SEO agency cater to businesses in specific industries?

Yes, a custom SEO agency can cater to businesses in specific industries by developing industry-specific strategies that address unique challenges and leverage industry-specific opportunities. This approach enhances relevance and effectiveness in SEO efforts. Discover the benefits of industry-specific SEO strategies.

What are the core services offered by a custom SEO agency?

Custom SEO agencies offer a range of services designed to improve a website’s search engine visibility and ranking. Key services include comprehensive keyword research to identify terms most relevant to the business, content strategy development for engaging and SEO-friendly content, on-page optimization to ensure the website meets all search engine standards, off-page optimization including quality link-building, and regular analytics monitoring to track performance and adjust strategies as needed.

At Magnet, our core services are not just about implementing SEO tactics; they are about integrating these tactics into a broader digital strategy that encompasses your brand’s voice and business objectives. We ensure each aspect of our SEO services is in harmony with your overall digital presence.

Learn more about our comprehensive SEO offerings on our SEO Services page.

How does a custom SEO agency identify a client's unique SEO needs?

A custom SEO agency identifies a client's unique SEO needs through comprehensive analysis, which includes understanding the client’s business model, industry trends, target audience, and competitive landscape. This approach ensures the development of a strategy that aligns with specific business objectives. Discover more about identifying unique SEO needs.

What types of businesses typically need a custom SEO agency?

Businesses with unique characteristics, such as niche markets, specialized products or services, or those in highly competitive industries, typically benefit from a custom SEO agency. These businesses require specific strategies that standard SEO cannot provide. Explore how custom SEO can cater to unique business needs.

Where is Magnet located?

Our office is at 1311 Vine St, in Cincinnati, Ohio. Since we love the flexibility of working from anywhere, we have team members in Kentucky, Texas, Oregon and Idaho, as well as some extended team members in Europe.

What services does Magnet offer?
Will the website be secure and optimized for speed?

Website security and speed optimization are paramount in our design and development process. We aim to build websites that load in less than 3 seconds, providing a good user experience and helping with SEO. We always include SSL certificates for security, and can implement additional security measures as needed, like .htaccess additions and security plugins.

How does your design/development process work?

Our design and development process is iterative and collaborative. Our four phase approach covers strategy, creative, implementation and delivery. Learn more on our approach and process pages.

custom software Insights

Tips and tactics about custom software design and development

Every team member at Magnet web agency is passionate about learning, sharing, and continually improving their understanding of our digital world. Check out articles, written by our team, for thoughts about topics ranging from SEO to UI/UX, growth marketing, design concepts, AI, technology, the future of the web, and more.

Kind words

“Working with Magnet has been eye-opening. They helped refine our vision for the site, while also developing a remarkably creative and effective design that actually broadened the scope of what we hoped would be possible.  At every turn, their work was professional and exceptional.”

Matthew Fisher
Associate Professor
UCLA Department of Humanities