Custom Software Development

Tailored solutions that fit like a glove

Off-the-shelf software often falls short in addressing your company's specific challenges or requirements, leaving you with inefficient processes and missed opportunities.

At Magnet, we take pride in being a top-tier custom software development company, crafting bespoke solutions that work seamlessly with your existing systems and help you overcome obstacles and achieve your goals.
"The custom software development experts at Magnet are incredible! My partners and I found them online after extensive research. I’m so glad we decided to go with them. They’re extremely professional and dedicated to their jobs. I would highly recommend them to anyone."

Liza Hendriks
Inglis Digital USA

A premium digital presence for Cincinnati's premier BMW M-series specialists
Enthusiast Auto
Web App
A modern interface redesign for America's open legal research platform
Court Listener
Web App
Revitalizing a household brand's digital presence
O'Keeffe's
Web App
An exciting visual experience with integrated memberships for a startup BJJ gym
Bendu Academy
Web App
A multi-league recreational sports platform for Gotham Soccer
Gotham Soccer
Web App
Seamless automotive ecommerce for a Nasdaq traded corporation
CVG
Web App
An artistic therapy brand and web application for processing and integrating emotions
Process Quickly
Web App
A beautiful, engaging e-commerce experience for a popular board game company
Board Game Tables
Web App
A bespoke auction platform for a thoroughbred horse trading startup
Wanamakers
Web App
Annotations and assignment software for the humanities classroom
UCLA
Web App

What's in the box

Watch OS mockups of Process Quickly UI

We make best-in-class custom software

Whether its education technology used by UCLA and McGraw Hill, to complex document management software for Ikea, or live bidding auction software for a startup, we have the boots on the ground experience that makes us the ideal choice for your next big idea.

Expertise

We create visual representations of your software's layout and structure to ensure clarity and efficiency in the development process.

User-Centric Approach

We prioritize user satisfaction and design software solutions with the end-user in mind - creating intuitive, enjoyable, and efficient experiences.

Scalability and Flexibility

We like to plan for the future. Our custom software solutions are designed to grow alongside your business, ensuring that they remain effective as your needs evolve over time.

Cutting-Edge Technologies

We are all obsessed with the latest software and hardware advancement. So it's easy for us to make sure that your software stays fresh and innovative.

Custom software Expertise

How we deliver custom software that does exactly what you need
API Development

API Development

Design - Integration - Management

Magnet excels in designing, integrating, and managing APIs, ensuring seamless communication between different software components and services to create robust and scalable web solutions.

Artificial Intelligence

Artificial Intelligence

Machine learning - Data processing - Predictive modeling

We leverage the latest in artificial intelligence, including machine learning algorithms and predictive modeling, to develop intelligent solutions that anticipate user needs and improve decision-making processes.

Content Management Systems

Content Management Systems

Customization - Integration - Content optimization

Magnet provides expert CMS solutions, offering customization, seamless integration, and content optimization to enable clients to manage and publish their content efficiently.

Digital Strategy

Digital Strategy

Branding - Positioning - Content Marketing

We devise and implement comprehensive digital strategies, focusing on planning and execution, digital innovation, and market analysis to drive growth and enhance online presence.

Full Stack Engineering

Full Stack Engineering

Frontend - Backend - Systems

Our full stack engineering services encompass frontend and backend development, along with system integration, providing complete and efficient web solutions.

Infrastructure and DevOps

Infrastructure and DevOps

Systems Architecture - Automation - CI/CD

Our team specializes in infrastructure and DevOps, ensuring robust system architecture, streamlined deployment automation, and continuous integration for improved operational efficiency.

Performance and Security

Performance and Security

Optimization - Auditing - Risk Mitigation

Our focus on performance and security involves enhancing website speed, conducting thorough vulnerability assessments, and implementing measures to mitigate risks and protect against threats.

UI/UX Design

UI/UX Design

User Research - Interface Design - Usability Testing

At Magnet, our UI/UX design process involves in-depth user research, intuitive interface design, and rigorous usability testing to create user-centered designs that improve engagement and conversion rates.

The Magnet difference

Working a website in a cafe by Magnet

Why our custom software development services stand out

We understand that behind every website interaction is a real person with unique needs and desires. Our approach to website design and development combines human experience and intuition to craft a cohesive website that resonates with your target audience.

Data-Driven Web Strategies

In the digital world, intuition is not enough. Our approach to website design and development is backed by data-driven insights. We analyze market trends, customer behavior, and competitor strategies to build a website that not only looks good but also performs well in your specific market.

Solutions tailored to your unique needs

If you're throwing a generic solution at a unique problem, it's obviously not going to end well.

Magnet offers an extensive range of website design and development services and solutions tailored to your unique requirements.

Ongoing Website Evolution

The digital landscape is ever-changing, and so are the ways in which websites engage with their audience. We don’t just build your website; we evolve with you. Our team stays ahead of the curve, ensuring your website remains relevant and impactful in an ever-evolving digital world.

Custom software development services that fit your business

One of the biggest perks of working with us, is our team of development specialists are masters of both front-end and back-end development.

Rather than undergoing those dreadful communication silos between different teams, we are able to create software solutions for your business from beginning to end.

Discovery & analysis

Understanding your business and its unique needs is at the heart of our process. We identify opportunities and challenges for software development and create a tailored plan to address them.

Design & planning

Our team creates a blueprint for your software solution, defining project milestones, timeline, and budget to ensure a smooth and efficient development process.

Development & Implementation

Our expert developers use the latest technologies to build your software, ensuring seamless integration with your existing systems and a flawless user experience.

Testing & quality assurance

We conduct rigorous and meticulous testing to make sure that all software functions are performing correctly and efficiently - maintaining the highest standards of quality.

Deployment & support

Once your software is ready, we launch it and provide ongoing support, monitoring performance and making necessary updates to ensure its continued success.

Custom software development by Magnet
"Finding a partner for a new website can feel daunting and like you're taking a leap of faith. I felt comfortable with the Magnet team from the very first conversation and my gut was paid off with a well run and implemented project. Highly recommend them for your future work."

Matthew Fisher
‍UCLA Department of Humanities

Protocol

Our 360-degree approach to custom software development

We pride ourselves on our expertise in custom software design and development, building web applications with a focus on executing every part of the production with care and precision. From strategy to creative to implementation and ongoing testing, we ensure your web application is fast, secure and optimized at every level for growth.

Accessible

Our custom software agency believes an inclusive internet is the way forward. Accessibility is considered throughout our process and we can help you achieve ADA or WCAG compliance.

Performant

We optimize your web application at every turn, ensuring that the code, content and all design decisions have a positive impact on performance, user experience and KPI delivery.

Secure

We ensure the security of your custom software with encryption, multi-factor authentication, backup and restoration, regularly scheduled audits, updates and well-tested code.

Insightful

Our strategy is fueled by data. Using analytics, A/B testing, and market research, we craft custom software that truly connects with your audience and stays ahead of industry trends.

Optimized

We meticulously fine-tune every aspect of your website for maximum impact and visibility. This ensures that your website not only looks good but also exceeds expectations.

Supported

Our training, documentation and support provide peace of mind during the rollout of your custom software. We stay on track with comprehensive monitoring and reporting.
Website FAQs

Some common questions about website design and development

What platforms do you build websites on?

We favor three different frameworks for websites, depending on scope.

  • Webflow for marketing websites.
  • Shopify with Nuxt JS (jamstack) for e-commerce websites.
  • Laravel for web applications.

Beyond this, we've used WordPress and other frameworks for many years and we can adapt to your specific requirements, with the exception of .NET or Java development.

What is your experience in the industry?

We have been in the web industry since our inception in London in 2004, working with clients ranging from small start-ups to large multinational corporations. Our team consists of professionals who bring together a wealth of experience in digital strategy, web design, development, and support. We've handled projects across various sectors, which gives us a broad perspective and understanding of different market dynamics.

What is your web design and development approach?

Our approach is user-centric and data-driven. We begin by understanding your business goals, your audience, and your competition. We then create a design that is not only visually appealing but also enhances user experience and engagement. Our development process is agile, allowing for flexibility and iterative improvement. We focus on creating websites that are responsive, fast, and search engine friendly.

Who do you recommend for hosting?

There are different considerations depending on the type of technology used and what the intended scaling factors are. We generally have three types of host that we pick between:

For custom software and sites with advanced functionality we have used Digital Ocean for dedicated servers for many years and love their combination of reliability, modern server technology and great support when needed (although they're self managed).

For Nocode websites we like the Webflow platform which uses Amazon Web Services (AWS) as its hosting backbone.

For Jamstack websites we're big fans of Netlify and Vercel.

What factors most influence a successful ecommerce website

Creating a successful eCommerce website involves a wide array of deep considerations. At Magnet, we understand that the success of an eCommerce site is influenced by a combination of critical factors, each contributing to the overall user satisfaction, engagement, and sales conversion rates.

What are the different types of developers on your team?

At Magnet, our team comprises a diverse array of developers, each specializing in different areas of technology and software development. This variety ensures we can tackle a wide range of projects, from web and mobile applications to complex system integrations and data analytics solutions.

How does Magnet pick a target audience

From identifying your target marketing to segmentation and feedback loops, we continually optimize audience targeting.

Web Technologies

Open source tools that are carefully selected and meticulously perfected

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.

Next JS
Webflow
Laravel
Wordpress
Shopify

Team

Tap into custom software development expertise on-demand

To lead in a digital-first world, you need more than code. You need a team of experts in UX, engineering, architecture, and strategy—aligned from day one. That’s where we come in. Our on-demand software team builds custom platforms designed to scale, streamline operations, and create seamless user experiences. Every feature. Every flow. Every performance gain—engineered for impact.

Gavin Hall
Creative Director
Sarah Littlefield
Sarah Littlefield
Strategic Director
Andrew Gaynor
Production Director
Alex Topal
Technical Director
Mike Heggie
Lead Developer
Reisto Belovich
Lead Marketer
Nathan Metzler
Art Director
Oscar Dykeman
Motion Designer
Yegor Stetsiura
Developer
Irakli Lolashvili
Lead UX Designer
“It was crucial to deliver on time, and Magnet delivered above and beyond, before the deadline, and were an absolute pleasure to work with throughout. Their level of cross-discipline expertise in all things web is truly impressive.”

Sam Elhag
McGraw Hill Education

Insights

Everything we know we share

Need more help?

Try our high-impact solutions to drive growth

Websites by Magnet

Marketing Websites

Optimize for the right eyeballs with an engaging experience.

We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.

Ecommerce by Magnet

Ecommerce Websites

Build a finely tuned internet selling machine on best-in-class tech.

Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.

SEO services by Magnet

Search Optimization

Proven SEO tactics and content marketing strategies lower CAC.

One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).

Growth Marketing solutions by Magnet

Paid Advertising

Creative messaging with precision targeting for better sales velocity.

For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.