Question 1

Are you a PPC agency?

Accepted Answer

Yes. Paid Media is Magnet’s PPC agency practice — Google Ads, paid social, and the platforms that fit your funnel — run with creative, measurement, and conversion paths in the same system, not as a standalone media buy.

Question 2

Do you manage Google Ads?

Accepted Answer

Yes. Google Ads is a core channel when search intent matches the offer. Channel Strategy decides whether Google, Meta, LinkedIn, or a mix carries the weight — a Google Ads agency engagement still needs Foundation messaging and conversion architecture underneath.

Question 3

Which platforms do you run paid media on?

Accepted Answer

Whichever fit the funnel — typically Google, Meta, LinkedIn, and programmatic display, decided in Channel Strategy based on where your ICP actually spends attention, not a fixed platform list we run for everyone.

Question 4

Do you run LinkedIn Ads for B2B?

Accepted Answer

Yes when the ICP and offer justify the cost. Channel Strategy treats LinkedIn as a tool, not a default — if intent and conversion paths are stronger elsewhere, we do not burn budget for vanity pipeline.

Question 5

Do you run full-funnel paid, or only prospecting?

Accepted Answer

Full-funnel when the data supports it — prospecting, retargeting, and offer-stage campaigns mapped to Conversion Architecture. Prospecting into a broken funnel just buys expensive bounce.

Question 6

Do you produce the ad creative, or just manage the media buy?

Accepted Answer

Both. Creative Development produces assets tailored to audience and channel as part of the retainer — we do not hand you a media plan and leave the creative gap for someone else to fill.

Question 7

How do you decide when to increase spend?

Accepted Answer

Scaling increases budget only on campaigns that hold their efficiency bar under more spend, not on a fixed schedule. Efficient campaigns earn more budget; the rest get optimized or cut.

Question 8

What do you test in paid campaigns?

Accepted Answer

Offers, audiences, creative, and landing alignment — sequenced so tests have enough signal. We do not rotate every variable at once and call the noise "learning."

Question 9

Do ads point to the homepage?

Accepted Answer

Usually not. Paid Media pairs with Landing Experiences so message and offer match. A mismatch between ad promise and page is one of the fastest ways to waste spend.

Question 10

How do you report paid performance?

Accepted Answer

Against business outcomes and agreed efficiency bars — not platform vanity. We reconcile platform numbers with your measurement layer so budget talks are grounded in one version of truth.

Question 11

Is there a minimum ad spend for this to make sense?

Accepted Answer

Enough to reach statistical significance on the platforms you are running — usually a few thousand dollars a month per channel at minimum. Below that, Launch & Optimization cannot gather enough signal to test variables meaningfully.

Question 12

Do we need Foundation work done before running paid media?

Accepted Answer

Ideally, yes. Paid Media activates Foundation messaging and conversion paths — without them, campaigns drive traffic into an undefined funnel. If Foundation is already solid from prior work, we can start here directly.

Question 13

Is ad spend included in the retainer?

Accepted Answer

No. The retainer covers strategy, creative, management, and optimization. Media spend sits in your ad accounts. We give you a clear number for both before commitment.

Question 14

How quickly can paid show signal?

Accepted Answer

Platform learning and early efficiency signals can appear within weeks if tracking and landing paths are sound. Meaningful optimization compounds over subsequent cycles — paid is not a set-and-forget channel.

Question 15

Can you work alongside an in-house media buyer?

Accepted Answer

Yes. We often own strategy, creative systems, and measurement alignment while collaborating with internal buyers — or take the channel fully when capacity is the constraint.

PPC and paid media that compounds with the funnel

Paid Media activates Foundation messaging and conversion paths, then feeds Acceleration landing experiences and attribution with demand you can measure and scale.

What this looks like in the field.

Other solutions in Activation

Search Marketing

Social Content

Creative Storytelling

Partnerships

Thinking that informs this work.

What an AI SEO Agency Actually Does

Answer Engine Optimization: What It Is and How to Win

GEO vs SEO: What Actually Changes When Search Becomes an Answer Engine

Are you a PPC agency?

Do you manage Google Ads?

Which platforms do you run paid media on?

Do you run LinkedIn Ads for B2B?

Do you run full-funnel paid, or only prospecting?

From form to a clear read on paid media.