Case study

Serene Suites
A care home for the elderly needed a great website to match their incredible new facility


Serene Suites, a care home for dementia patients, recognized that their outdated and user-unfriendly website was not effectively communicating their services and values, resulting in low leads and conversions. The organization sought to improve customer retention and attract potential residents and their families by designing and developing a new website.


Our team conducted an in-depth discovery phase, analyzed competitors, and conducted stakeholder interviews to identify key pain points. We performed extensive research to understand the target audience's preferences, expectations, and behaviors, and developed a content strategy that highlighted the care home's values, services, and expertise.


Our team created compelling copy that effectively communicated the care home's values, services, and expertise. We developed moodboards that captured the care home's visual identity and branding and created a storyboard to outline the website's user journey and functionality. We developed wireframes that defined the website's structure and layout, and we designed a user-friendly interface that prioritized accessibility, readability, and ease of use. We created custom graphics and illustrations and added motion design elements to provide an engaging and interactive user experience. Finally, we developed a design system that ensured consistency and coherence across all website pages and elements.


The new website resulted in a significant increase in leads and conversions for Serene Suites. The website's organic search engine ranking improved, resulting in more traffic and increased visibility. The website's user-friendly design and intuitive navigation helped to reduce bounce rates and increase engagement among visitors. The clear value proposition and persuasive content strategy helped to build trust and credibility among potential residents and their families, resulting in more inquiries and bookings. Overall, the new website played a vital role in improving customer retention and driving sales for Serene Suites.


We used the following technologies on this project to ensure reliability and performance at every step, accounting for future platform stability and developer support, uptime and reliability ratings and a host of other factors. Read more about the technologies

Kind words

"The team at Magnet is extremely helpful! They created a new website for our company that we've received high praise for its accessibility and aesthetic. Thanks to their expertise, our vision was able to be executed perfectly!"

Sachi Bhati

Marketing Director

Serene Suites