Serene Suites, a care home for dementia patients, recognized that their outdated and user-unfriendly website was not effectively communicating their services and values, resulting in low leads and conversions. The organization sought to improve customer retention and attract potential residents and their families by designing and developing a new website.
Our team conducted an in-depth discovery phase, analyzed competitors, and conducted stakeholder interviews to identify key pain points. We performed extensive research to understand the target audience's preferences, expectations, and behaviors, and developed a content strategy that highlighted the care home's values, services, and expertise.
Our team created compelling copy that effectively communicated the care home's values, services, and expertise. We developed moodboards that captured the care home's visual identity and branding and created a storyboard to outline the website's user journey and functionality. We developed wireframes that defined the website's structure and layout, and we designed a user-friendly interface that prioritized accessibility, readability, and ease of use. We created custom graphics and illustrations and added motion design elements to provide an engaging and interactive user experience. Finally, we developed a design system that ensured consistency and coherence across all website pages and elements.
The new website resulted in a significant increase in leads and conversions for Serene Suites. The website's organic search engine ranking improved, resulting in more traffic and increased visibility. The website's user-friendly design and intuitive navigation helped to reduce bounce rates and increase engagement among visitors. The clear value proposition and persuasive content strategy helped to build trust and credibility among potential residents and their families, resulting in more inquiries and bookings. Overall, the new website played a vital role in improving customer retention and driving sales for Serene Suites.
"The team at Magnet is extremely helpful! They created a new website for our company that we've received high praise for its accessibility and aesthetic. Thanks to their expertise, our vision was able to be executed perfectly!"
Sachi Bhati
Serene Suites
Over our two-decade history we've delivered exceptional sales performance, and earned a great amount of trust, by following a battle-proven playbook for generating new prospects at scale using a combination of the solutions below.
Optimize for the right eyeballs with an engaging experience.
We craft websites that are value oriented, engaging to the reader, using carefully drafted SEO-optimized writing, designed to be responsive and accessible across platforms, developed with best-in-class code, performance and security baked in, future-proof and easy to manage.
Build a finely tuned internet selling machine on best-in-class tech.
Selling online is all about understanding your customers - who they are, what they care about and how your products solve a problem for them. We are super-nerds for website analytics and data, and utilize tools like surveys, A/B testing, heatmaps and customer funnels to craft ecommerce solutions that convert haphazard browsers into brand loyalists.
Proven SEO tactics and content marketing strategies lower CAC.
One… two… three, ready or not, a new website just went online! Google estimates there are more than one-billion websites and that a new one is created every three seconds. The only way to stand out from all of that noise is to have a search engine optimization strategy that makes your website king of the SERPs (Search Engine Result Pages).
Creative messaging with precision targeting for better sales velocity.
For your audience to hear your signal above the noise we use Search Engine Optimization (SEO), Search Engine Marketing (SMM), Pay-Per Click campaigns (PPC) and Social Media Management (SMM) expertise and some powerful tactics. Paired with a strong brand and beautiful website, growth marketing is how you make sure your business will party on for years to come.