What is Shopify?

Shopify is a powerful and user-friendly e-commerce platform that enables businesses to create and manage online stores, accept payments, and manage inventory. It offers a wide range of features and tools, including customizable themes, a drag-and-drop store builder, and extensive app integrations. Shopify is suitable for businesses of all sizes and is designed to scale with your business as it grows.

What are the core features of Shopify?

  1. Customizable Storefront: Shopify provides a range of customizable themes and a drag-and-drop store builder, enabling businesses to create a unique and visually appealing online store.
  2. Inventory Management: Shopify includes built-in inventory management tools that make it easy to track and manage products, orders, and shipping.
  3. Payment Processing: Shopify supports a variety of payment gateways, including Shopify Payments, PayPal, and Stripe, allowing businesses to accept payments from customers securely and efficiently.
  4. App Integrations: Shopify's extensive app marketplace offers a wide range of integrations and add-ons, enabling businesses to enhance their online store with additional functionality and features.

How can Shopify help your website?

  1. Easy E-commerce Setup: Shopify's user-friendly interface and customizable storefront make it simple for businesses to set up and manage an online store.
  2. Streamlined Inventory and Order Management: Shopify's built-in inventory management tools enable businesses to efficiently manage their products, orders, and shipping.
  3. Scalability: Shopify is designed to scale with your business, offering a range of plans and features to support businesses of all sizes.

Popular alternatives to Shopify

  1. WooCommerce: An open-source e-commerce platform built on WordPress that offers a wide range of customization options and integrations.
  2. Magento: A powerful and flexible open-source e-commerce platform that offers extensive features and customization options, suitable for large-scale online stores.
  3. BigCommerce: A user-friendly e-commerce platform that provides a range of features and tools for building and managing online stores, with a focus on scalability and performance.

Pros and Cons of Shopify versus the main alternatives


  • User-friendly interface and customizable storefront, making it easy for businesses to set up and manage an online store.
  • Built-in inventory management tools for efficient product, order, and shipping management.
  • Scalable platform that can accommodate businesses of all sizes.
  • Extensive app marketplace, offering a wide range of integrations and add-ons to enhance online store functionality.


  • Shopify's pricing model may be more expensive than some alternatives, especially for businesses with high levels of traffic or a large number of products.
  • Limited customization options compared to open-source alternatives like WooCommerce and Magento.

How we use Shopify at Magnet

Because we develop custom websites from the ground up, we leverage a technique known as the Jamstack to decouple the frontend of the website from the ecommerce backend. We use Shopify's API to power our stores, yet retain full control of the sites codebase and have the ability to implement other things likeĀ Sanity CMS and Algolia to make ordinary sites extraordinary.

Resources about Shopify

  1. Official Shopify documentation
  2. Shopify GitHub repository
  3. Shopify vs WooCommerce: Which is the Better E-commerce Platform?
  4. Getting Started with Shopify and Print on Demand
  5. Shopify Theme Development: A Comprehensive Guide

Our expertise

How we use


Ecommerce Platforms

Ecommerce Platforms

Platform Selection - Customization - Optimization

Magnet excels in selecting, customizing, and optimizing ecommerce platforms to create seamless shopping experiences, increase conversions, and drive sales.

More technologies

More of the battle-tested web technologies we leverage in our work

We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.