Semrush is a comprehensive online visibility management and content marketing SaaS platform that we leverage to build successful SEO campaigns for our clients. It offers a suite of tools that enable us to perform keyword research, site audits, competitor analysis, and much more.
How We Use Semrush
The cornerstone of any SEO campaign is effective keyword research. We use Semrush's Keyword Magic Tool to discover new keywords and phrases relevant to your business. The tool allows us to find long-tail keywords, local keywords, and even questions that users frequently ask on search engines. We then incorporate these keywords into your content, title tags, meta descriptions, and URLs to improve visibility on search engine results pages (SERPs).
With Semrush, we can run a comprehensive audit of your website to identify any issues that may be affecting your site's performance in organic search. The Site Audit tool checks for issues related to crawlability, HTTPS, site performance, internal linking, and more. By addressing these issues, we ensure that your site is fully optimized and search-engine friendly.
Understanding your competition is key to building a successful SEO campaign. Semrush's Domain Overview tool gives us insights into your competitors' online strategies. We can see the keywords they are ranking for, their paid advertising activities, their backlink profiles, and more. We use these insights to develop a competitive SEO strategy for your business.
Backlinks are a crucial factor in how search engines rank websites. We use the Backlink Analytics tool in Semrush to analyze your site's backlink profile and identify opportunities for new, high-quality backlinks. We also monitor your backlinks to ensure they remain active and beneficial to your SEO.
Once we've implemented our SEO strategies, we use Semrush's Position Tracking tool to monitor your site's rankings for targeted keywords. This allows us to gauge the effectiveness of our SEO campaign and make necessary adjustments to ensure ongoing success.
Content Creation and Optimization
Semrush isn't just about analytics. It also provides tools for content creation and optimization. For instance, the SEO Content Template tool gives us insights on how to create SEO-friendly content based on the top-ranking pages for a given keyword. It provides recommendations on the semantically related words to include, potential backlink targets, and more.
These case studies showcase the challenges we've overcome, the custom solutions we've devised, and the outstanding results achieved. Explore these transformative stories to see how our innovative approach empowers businesses to exceed goals and build lasting audience connections.
Battle-tested and future proof web technologies
We take pride in selecting and mastering the very best web technologies to build websites and web applications that not only scale and perform seamlessly but also enjoy a strong support network from a thriving community, as well as some other key factors that help your business grow into the future.