Answers

How do you handle underperforming campaigns?

When campaigns don't meet performance expectations, we implement a structured diagnostic and intervention process:

  1. Root cause analysis identifying specific performance limiters
  2. Hypothesis development for potential improvement approaches
  3. Prioritized intervention plan addressing highest-impact factors first
  4. Systematic testing of potential solutions
  5. Performance monitoring with clear improvement metrics
  6. Stakeholder communication throughout the process

Common performance limiters include conversion tracking issues, market changes, competitive shifts, or landing page experience problems. Rather than making assumptions, we conduct comprehensive analysis to identify specific improvement opportunities.

Our approach emphasizes transparency during performance challenges. We provide clear explanations of identified issues, detailed action plans for addressing them, and realistic timelines for expected improvement. This open communication ensures you maintain confidence in the management process even during performance fluctuations.

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