We evaluate several factors:

1. Your current organic search performance in your home market
2. Evidence of demand from international markets (like international traffic, inquiries, etc.)
3. Operational readiness to serve international customers (shipping, customer service, etc.)
4. Budget availability for translation and localization
5. Technical readiness of your current website architecture

Businesses with strong domestic SEO performance, proven international interest, and operational capacity to serve global customers are typically good candidates for international expansion.