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What risks and common challenges should I watch out for when expanding internationally?

Common pitfalls include:

  1. Incorrect hreflang implementation causing confusing user experiences
  2. Direct content translation without cultural adaptation
  3. Neglecting local backlink acquisition
  4. Choosing the wrong domain structure for your business needs
  5. Underestimating resources required for ongoing maintenance

The biggest risk is typically underinvestment—creating international versions without proper resources to maintain and optimize them over time.

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