Answers
What risks and common challenges should I watch out for when expanding internationally?
Common pitfalls include:
- Incorrect hreflang implementation causing confusing user experiences
- Direct content translation without cultural adaptation
- Neglecting local backlink acquisition
- Choosing the wrong domain structure for your business needs
- Underestimating resources required for ongoing maintenance
The biggest risk is typically underinvestment—creating international versions without proper resources to maintain and optimize them over time.
