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How do you handle non-Google search engines like Baidu, Yandex, or Naver?

Each major regional search engine requires specific strategies:

  • Baidu (China): Requires hosting in China with an ICP license, specialized meta tags, and content that complies with government regulations
  • Yandex (Russia): Places higher value on user behavior signals and requires unique technical implementations
  • Naver (Korea): Heavily favors local content and often requires specialized content formats

We maintain dedicated specialists for each major search engine and stay current on their evolving requirements and algorithms.

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