Expertise
Bing Ads Management
Cut acquisition costs in half while reaching decision-makers Google can't touch
The untapped goldmine in your digital strategy
Money wasted on overpriced clicks is money stolen from your growth. While your competitors fight over Google's crowded landscape, Microsoft's advertising platform delivers qualified traffic at nearly half the cost—with users who spend 32% more than average online shoppers.
Google's rising costs are bleeding marketing budgets dry
The average Google CPC jumped 27% last year alone, while Bing's average CPC sits at $1.18 compared to Google's $2.69, delivering essentially identical users at a fraction of the cost.
Your competitors aren't where your best customers are searching
Microsoft's search network captures 36% of US desktop searches, with particularly strong performance among B2B decision-makers, financial services consumers, and healthcare researchers.
Technical complexity keeps most agencies from proper implementation
From LinkedIn audience integration to Microsoft's unique conversion tracking requirements, the technical barriers prevent most marketers from fully leveraging the platform's capabilities.
Technical expertise that delivers measurable results
Microsoft Advertising isn't just "Google Ads Lite"—it's a completely different ecosystem with unique advantages. Our team specializes in Microsoft's exclusive targeting capabilities, including LinkedIn Profile targeting for B2B campaigns and AI-powered Smart Bidding algorithms that analyze thousands of signals to optimize your bids in real-time.
Strategy
We analyze search volume patterns unique to the Microsoft ecosystem, identifying keyword opportunities with lower competition and higher intent. We develop custom audience strategies leveraging Microsoft's exclusive first-party data sources, including LinkedIn professional profiles.
Creative
Our specialized team crafts messaging that resonates with Bing's more professional, higher-income user base. Every headline and description undergoes rigorous A/B testing through Microsoft's AI-powered ad variation system.
Implementation
We implement proper UET (Universal Event Tracking) tags with custom parameters to capture the full value of each conversion. We integrate Microsoft Advertising with your CRM for closed-loop reporting on actual revenue, not just clicks.
Expertise
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