About Magnet

We are a Cincinnati based web agency working with large organizations, start-ups, mom and pop shops and everything in between to create websites that help people achieve their goals, whatever they may be.

Meet the team

Passion + experience

Gavin Hall

UI, Design Lead

Originally from the UK, with 16 years professional experience designing and building products for the web with an obsession for detail, typography, whitespace and classic design principles.

Sarah Littlefield

UX, Strategic Lead

With a background in marketing and content development, Sarah oversees strategy on all production work and guides projects using narrative to craft an engaging user experience.

Alex

Alex Topal

Engineering Lead

Mike

Mike Odalovic

Full-Stack Engineer

Bryan

Bryan Smith

Full-Stack Engineer

Dan

Dan Bartolome

Full-Stack Engineer

Albert

Albert Li

Frontend Engineer

Eugene

Eugene Nezhuta

Frontend Engineer

While our home office is located in Cincinnati's Over-the-Rhine district, our team includes designers and developers from all over the world, allowing us to bridge the gap between timezones, languages, and cultural influences.

Our collective decades of experience gives you total peace of mind throughout the design and development process, knowing that we’ve covered all the bases and set you up to succeed with a great website. Try us for your next project.

Human centric approach at Magnet

Approach

Human centric

Web design has the power to increase perception of a company's relevance, credibility and usability. A well-made website balances modern tools and trusted techniques, built by skilled coders who understand every dimension of the project.

Process

Our 6-step approach

Step 1

Discovery

We want to learn as much about your organization, your audience and your needs as possible. We interview all stakeholders and deeply research your industry, competition and market position.

  • Discussions
  • Market research
  • Content audit
  • Interviews
  • Analytics and statistics
  • Material collection
Step 2

Planning

By creating a blueprint early on in the process, we ensure that your project is aligned with expectations and that we stay on schedule and on budget throughout the design and development process.

  • Metrics and goals
  • Content strategy
  • Information architecture
  • Value proposition design
  • User storyboarding
  • Production planning
Step 3

Prototyping

Now that we understand what we need to do and have a plan, the real fun can begin as we experiment with behavioral and visual design elements.

  • UI/UX and behavioral design
  • Typography
  • Graphic design and illustration
  • Motion design
  • Wireframing
  • Specifications
  • Media acquisition
Step 4

Engineering

With the visual and functional specifications in place, we proceed with building the website using best-practices, semantic and modular code that can scale as the website's needs grow.

  • Content and data migration
  • Software engineering sprints
  • Feature flags
  • Third party integrations
  • DevOps and systems design
  • Security procedures
Step 5

Validation

Testing throughout is vital to ensure stability. Our final week of testing after the completion of engineering proves that what we built satisfies the initial brief and is intuitive, accurate and accessible.

  • AARRR framework
  • Acceptance testing
  • Business experiments
  • Performance monitoring
  • Accessibility verification
Step 6

Delivery

With your final approval, we deploy the site and provide you with everything you need to manage and grow the site including training, documentation as well as all the versioned code and assets.

  • Versioned backups
  • Documentation
  • Training sessions
  • Ongoing scheduled maintenance