Crafting websites since 2004
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Gavin Hall
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Sarah Littlefield
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Our process

We use agile development with weekly iterations to discuss, plan and produce various components of the software being produced.


We want to learn as much about your organization, your audience and your needs as possible. We do this through ..

  • Discussions
  • Market research
  • Content audit
  • Interviews
  • Analytics and statistics
  • Material collection



By creating a blueprint early on in the process, we ensure that your project is aligned with your expectations and that we stay on schedule and on budget throughout the design and development process.

  • Metrics and goals
  • Content strategy
  • Information architecture
  • User storyboarding
  • Value proposition design
  • Specifications
  • Production planning



Now that we understand what we need to do and have a plan, the real fun can begin as we experiment with behavioral and visual design elements.

  • Media acquisition
  • UI/UX and behavioral design
  • Illustration
  • Animation
  • Typography
  • Wireframing



With the visual and functional specifications in place, we proceed with building the website.

  • Software engineering sprints
  • Content and data migration
  • Feature flags
  • Third party integrations
  • DNS setup
  • Content edits
  • DevOps
  • Security procedures



We conduct thorough usability and acceptance testing throughout the engineering cycle to ensure stability. Our final week of testing after the completion of engineering proves that what we built satisfies the initial brief and is intuitive, accurate and accessible.

  • AARRR framework
  • Business experiments
  • Performance monitoring
  • Proofreading
  • Acceptance testing
  • Log collection and error tracking
  • Accessibility verification
  • Security procedures



With your final approval, we deploy the site and provide you with everything you need.

  • Versioned backups
  • Training
  • Documentation
  • Scheduled maintenance
  • Analytics and auditing