At the beginning of every project we meet to discuss the overall plan and to learn more about the organization and the product or service in question.
We use these to kick off a new project, or to well as solving issues with an existing product or service. The timescale is usually around a week and we get as many opinions as we can. The initial goal is to collect, not sort or filter.
From the beginning of the project through to execution we ask you to write copy text in shared Google Docs. We encourage using real text over placeholder text.
The success of a project is in large part determined by strategy. In particular, understanding the market profile and needs, and figuring out exactly where the product or service fits.
The outcome of understanding marketing position as deeply as possible is then reflected in content creation in the later stages, in guiding interface design decisions, and meeting any usability or accessibility needs of a particular audience.