Enthusiast Auto Group

EAG sells rare and collectible BMW M vehicles — buyers need authenticity, restoration depth, and technical proof before they inquire. Magnet ran the full playbook: Foundation first (positioning, commerce architecture, inventory, attribution), then Activation (lifecycle email, search, and demand that turn inventory views into qualified leads).

Foundation started on-site: interviews with master technicians, sales, and long-time clients to map how collectors evaluate authenticity and documentation. Brand architecture refined positioning and messaging so the site mirrors the precision of EAG’s restoration work — typography, spacing, and interaction aligned to BMW’s own design language.

We designed and built a commerce-ready digital experience: inventory management, vehicle detail templates, mobile-first UX, and analytics wired before a dollar went to demand. Attribution baseline first; paid second. That order is the playbook.

Activation layered on the measured Foundation. Lifecycle email and nurture keep high-intent buyers engaged between inventory drops. Search marketing and paid media target collectors researching specific M-series models — demand that lands on pages built to convert, not a homepage hope.

Every channel compounds because Foundation infrastructure supports it: clean inventory templates, event tracking, and messaging that does not reinvent the car on every campaign. Collectors get proof; marketing gets a system.

Post-launch: 47% more qualified leads, 52% lower bounce, 68% stronger mobile engagement, 35% longer time on vehicle detail pages. EAG’s digital presence finally matches the standard of the cars on the floor.