Three Sixty Merchandise
Digital presence aligned with Kroger retail leadership
Three Sixty Merchandise is an employee-owned retail merchandising firm helping brands win inside the Kroger ecosystem. Their prior site undersold that depth and their proximity to Kroger leadership. Magnet rebuilt in Webflow as a growth engine for brand partnerships — clearer services, stronger proof, measurable inbound.
Workshops surfaced what brand partners actually buy: category management, space optimization, analytics, and field execution — plus the employee-ownership story and access to Kroger decision-makers. The old site buried that advantage. We rebuilt the narrative so proximity and capability show up before the pitch deck.
Content architecture moves prospects from capabilities into detailed service pages without a dead end. Visual language balances corporate polish with retail energy. The site became a partnerships surface: proof that makes co-selling conversations shorter because the brand already understands how Three Sixty operates inside Kroger.
Webflow CMS collections for services, industries, and insights give marketing room to publish without engineering bottlenecks. SEO-aligned copy and conversion-focused layouts turn organic and referred traffic into qualified conversations — search marketing as structure, not a content calendar bolted on later.
Lead tracking and inquiry paths shipped with the relaunch so the team could attribute which services and proof pages earned pipeline. Sales enablement got a site that already did the first meeting’s work: capabilities clear, Kroger context established, next step obvious.
Post-launch: customer acquisition cost down 31% and 2.4× qualified inbound leads. Three Sixty’s digital presence finally matches the relationships and execution the market already knew about offline.