OneSight EssilorLuxottica Foundation

OneSight, the non-profit foundation backed by EssilorLuxottica, delivers eye care and eyewear to underserved communities in over 100 countries — but the brand and site had to earn trust from donors, NGO partners, and policymakers at the same bar as the eyewear giant behind it. Magnet ran the full FAAR system across a three-year partnership: Foundation (brand identity, IA, Jamstack platform), Activation (campaign microsites), and Retention (a visual editor OneSight’s own team runs without a developer queue).

Foundation started with the brand, not the build. OneSight needed an identity that felt credible next to a global eyewear parent while staying warm enough for donors and field partners. Brand architecture delivered the system: an eye-form mark that reads as both logo and icon, Avenir as a clean humanist typeface built for translated, multi-region content, and a palette anchored on a confident primary blue against near-black, with a soft gradient reserved for moments that need warmth — impact stories, donor asks, campaign hero art. Governance mattered here: a foundation operating in 100+ countries needed lockups and usage rules that hold up across NGOs, press, and internal decks without a brand police function.

Information architecture followed the mission, not the org chart: Our Focus, Our Work, Impact Stories, About Us, and a direct Contact Us path sit in the primary nav so donors, partners, and policymakers each find their entry point in one click. Messaging system work translated OneSight’s ambition — eliminating uncorrected poor vision in a generation — into language that scales from a homepage headline to a grant proposal without losing precision.

The digital experience shipped as a Jamstack platform: static site generation and serverless functions for performance and security, Sanity as the CMS layer for its visual editor and flexibility, and more than 14 custom, adaptable modules built specifically so OneSight’s marketing team could assemble new pages without engineering support. That module library was the Activation unlock — over the three-year engagement, we built a series of campaign microsites for OneSight’s initiatives, each with its own design and functionality while staying visually and structurally consistent with the parent brand.

We worked in close, ongoing collaboration with OneSight’s creative teams across the US and Italy — a Retention relationship, not a one-time handoff. Sanity’s visual editor was integrated and taught directly to the marketing team, with documentation built for long-term self-sufficiency rather than a launch-day demo. That ownership model meant new impact stories, regional campaigns, and partner-facing pages could ship on OneSight’s timeline, not an agency queue.

The result: a high-performance, secure platform that gave OneSight’s team real editorial independence and a family of microsites that carried the mission across three years of campaigns without diluting the brand. In their own words, OneSight said Magnet “helped us completely revamp our website for the better” and consistently went “above and beyond” — the kind of relationship a FAAR engagement is built to produce, not a one-off deliverable.