O’Keeffe’s
Seven weeks to sharper product storytelling and measurable CRO gains
O’Keeffe’s is a household name — Working Hands and a full skincare line — but product pages were not converting at brand level. Magnet ran a seven-week sprint: sharper value props, hero-SKU landing pages, strict brand-system adherence, and performance-first engineering. Launch: longer sessions, lower bounce, higher conversion, faster loads.
Seven weeks meant strategy, creative, and implementation in parallel — not sequential handoffs that burn the calendar. We sharpened value propositions for priority SKUs, starting with Working Hands, and enforced the parent brand architecture across every template so equity stayed intact while conversion got a real chance.
Hero products got dedicated landing experiences: channel-aligned messaging, conversion-focused layouts, and modular builds tuned for mobile. The job was one SKU, one claim, one clear next step — not a catalog page pretending to be a campaign.
Engineering decisions oriented toward Core Web Vitals and mobile conversion from day one. Faster pages are not a vanity metric in consumer skincare; they are the difference between a bounce and a cart. The same discipline as performance-first product work applied to marketing surfaces.
Measurement infrastructure shipped with launch so the team could keep optimizing against behavior, not opinions. Feedback loops and optimization turned the seven-week sprint into an operating rhythm: test, learn, refine featured SKUs without another agency reboot.
Post-launch: ~30% more time on product pages, 25% lower bounce, ~20% higher conversion on featured products, ~40% faster loads. Cross-channel brand alignment tightened. O’Keeffe’s product storytelling finally converted at the level the brand already owned in culture.
