Commonwealth Inc
200% ROI three days after a 3PL site relaunch
Commonwealth Inc. has run third-party logistics for 35+ years — warehousing, multimodal transportation, vertical fulfillment — but the site lagged the reputation buyers already held. Magnet rebuilt around service clarity, search-led content, and conversion paths tuned for logistics procurement. Three days after launch, one inbound lead closed at 200% ROI on the project.
Logistics buyers do not browse. They validate capacity, compare modes, and shortlist partners before a sales call ever happens — often across a committee that never meets the account team. We mapped those intents first, then rebuilt navigation so warehousing, transportation, and industry solutions each answer a real evaluation question instead of dumping everything into a generic services page. That is how you show up for the invisible buyer: proof on the page before the pitch.
Content strategy led with differentiators procurement actually searches — premium square footage, multimodal routing, vertical expertise — then mapped those claims to keyword clusters and internal links that reinforce topical authority. Search marketing was not a bolt-on blog; it was the information architecture. Service pages pair facility proof, mode comparisons, and high-intent CTAs so organic traffic lands somewhere that can close.
Conversion was designed as a system, not a footer form. Offer pathways, inquiry flows, and on-page CTAs sit at decision points — after capacity claims, after mode comparisons, after industry proof — so every serious visit has a next step. That conversion architecture kept the relaunch honest: the site had a job, and every template knew what it was.
The build is mobile-first and ADA/WCAG-oriented, with performance and accessibility treated as buyer trust signals, not compliance theater. Lead forms, sales inquiry paths, and event tracking shipped with the launch so marketing could see which service lines and proof pages moved pipeline — data and analytics setup as operating infrastructure, not a dashboard nobody opens.
Three days post-launch, Commonwealth closed a major new client who cited the website as the deciding factor — one lead that returned 200% of project cost. The site finally matched the reputation the market already believed. Procurement could self-serve proof; sales inherited warmer conversations; marketing owned a measurable growth surface instead of a brochure.
