Red Lark

A boutique web store

Red Lark is an inviting neighborhood boutique that provides guests with a unique selection of hand-selected gifts and thoughtful pieces for home and life.

Strategy

Red Lark was an empty white space when Bridget approached us to create a website and personality for her brand. She had a strong concept for her store, and an idea for what she wanted her brand to be, but needed help executing, differentiating, and attracting customers.

An immersive discovery phase taught us what the competition was doing well and areas that could be improved upon to create a better user experience for her potential customers.

We employed the following services:

Strategy

  • Digital strategy
  • Analytics and research
  • Brand Strategy
  • Content Strategy

Creative

  • Branding
  • Signage
  • Content creation
  • UX - Experience design
  • UI - Interface design
  • Behavioral design

Engineering

  • Full-stack development
  • CMS integrations
  • Ecommerce
  • Systems architecture
  • DevOps
  • Performance and security

Support

  • Training
  • Monitoring
  • Analytics and insights
  • Feature rollouts
  • Hosting

Prototyping

Bridget wanted a brand that represented her boutique's namesake: the Red Lark. Working closely with her, we created a brand with custom illustrations, elegant fonts and colors, and warm, inviting content and design.

The primary creative direction from Bridget was to combine the soft natural textures of the porcelain and stone items in her store with classic print design cues and typography.

Throughout the prototyping process, we collaborate in Figma on designs for branding, print materials, signage, the website and more. Such tools allow us to unveil the curtain on the production process and bring everyone to the table early on, when key design decisions are locked in.

Implementation

We created a custom Wordpress site for Red Lark, with an easy to use CMS that allows Bridget and her team to update the content on her website. The site is fast, powerful, inviting and elegant.

WordPress
WordPress
Tailwind
Tailwind
HTML5
HTML5
CSS
CSS

Outcome

Red Lark is a successful business in Park Hills, attracting guests and hosting events for the community. They are in the process of adding additional features to the website, allowing customers to shop at their favorite boutique, online.

Explore by Magnet

"It was a pleasure working with Magnet Co. Gavin and Sarah took the time to explore all of my ideas and listen to my vision. They gracefully handled changes and took the time to guide me in a creative direction. I love how our website turned out and I will recommend their services."

Bridget Mitchell, Red Lark Owner Bridget Mitchell, Red Lark Owner

Clients

We have had the privilege of working with large and small companies from around the world, spanning education, philanthropy, travel and tourism, retail, entertainment, professional services and the sciences.

McGraw Hill Education
McGraw Hill
Ford Asia
Ford
Ikea
Ikea
HGTV
HGTV
Gotham
Gotham
Expedia
Expedia
Cox
Cox
Explore
Explore
directv
Directv
Ebookers
Ebookers
AOL
AOL
nashville
Nashville Airport
Ovation
Ovation